Home Startups Snapchat : A Whole New Way to See Yourself

Snapchat : A Whole New Way to See Yourself

Posted on:

READING TIME: 2 mins read

- Advertisement -

In its latest update (15 September 2015), Snapchat introduced a new feature called “Lenses”. This new feature allows users (on selfie mode) to scan their faces and select between seven animated filters, each with a unique theme.

Other than this feature, the team also rolled out Trophies for virtual rewards, and its maiden attempt at in-app purchases, Replays.

Lenses is targeted at selfie lovers who want to bring their snaps to life! There is a total of seven filters which will pop up automatically when a user is in selfie mode. These filters can distort your face to make you look old, or they can include wacky animations and sounds. For instance, it can let you puke rainbows and shoot sparkly hearts out of your eyes. This feature greatly changes the way people take selfie.

Snapchat Lenses

Video Credit : BuzzFeedVideo

Trophies is a new gamification feature coming to the app. It will grant users virtual awards and stickers based on how they utilize the app, a great example is Foursquare’s badges.

Paid Replays is also another feature that is widely talked about because other than being a new feature, this is Snapchat’s  first-ever attempt at in-app purchases, ramping up its monetization efforts. Basically, Snapchat is an app that allows photo and video messaging. The messages, however, will disappears after some time, and users are allowed to replay one snap of their choice every day. With this new feature, users are allowed to replay more snaps, just by purchasing replays. In-app purchases are also the monetization channel that drives much of the revenue to other major messaging apps like Line and WeChat.

My Take on Snapchat

In view of these new features, we can expect there will be a surge in the user activity, and even a rise in new user acquisition. As good as it sounds, in-app purchases could become a whole new revenue stream for Snapchat, enticing teen users to purchase the add-ons from Snapchat.

Happy Snapping!

Update [10/03/19]: Updated outdated YouTube video

Vincent Wee
Vincent Wee
Singapore | Vincent is a dynamic and versatile marketing strategist primarily focused on digital marketing. He also has a keen passion for gaming and collecting designer toys.

Related Reads

Featured Read

Linksys MR8300: Tri-band gaming router with mesh WiFi technology

Belkin-owned Linksys, being one of the leaders in the mesh WiFi market with its Velop lineup, has launched with Foxconn Interconnect Technology (FIT)...

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

- Advertisement -

 Latest Stories

BenQ entertainment 4K monitors unfold dark drama with the world’s first HDRi immersion technology, ideal for gaming

BenQ, a globally renowned provider of digital lifestyle devices, today introduced five brand-new monitors in the Entertainment Series, equipped with HDRi intelligent...

Payments startup hoolah bags 8-figure sum in Series A round to accelerate growth and expansion plans

hoolah, a Singapore-based 'buy now pay later' startup, has finalized an investment for an eight-figure Series A investment round, led by Allectus,...

Best gaming chairs under S$500 you can get in Singapore

When you want to take your gaming exploits to the next level, you will have to find the best gaming chair for...

Five best printers in Singapore for 2020: Ideal for home & office use

When you’re building a home office or looking to get more done at work, you need a printer you can rely on....

Top picks: The best dehumidifier in Singapore for 2020

A dehumidifier is what you need to combat the high humidity in Singapore due to its constant rainy weather and high temperature....

Send this to a friend