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Friday, May 29, 2020
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Lazada Birthday Festival: Celebrating 6 with Great Deals and More!

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Reading time: 2 min read

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Reading time: 2 min read

Lazada is taking this year’s Birthday Festival a level higher as they celebrate their 6th birthday in Singapore, starting 24 April, with discounts of up to 90% off with 600+ flash deals and up to $120 worth of vouchers.

Partnering with top brands like Clinique, Shiseido, Bose, Jaybird, Acer, Samsung, Crumpler, etc., Lazada is bringing exclusive deals on a wide range of products from skincare to electronics for you.

What’s more, you can further stretch your budget by using code (6LAZBDAY) and Citi Credit Card at checkout during 24-26 April from 9 am daily to get $12 off with minimum spend of $100.

If you are unsure what to buy and wish to be surprised, you may also try out Lazada’s Surprise Boxes ($29/$49) which they have worked with 74 different brands to bring you specially-curated boxes. These boxes comes in limited quantity and are up for grabs for a limited time only. They also contain goodies worth more than $100.

Who is Lazada?

Lazada is an online shopping & selling platform in Southeast Asia that features more than 2,500 brands, serving 560 million consumers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. Founded in 2012 by Rocket Internet, the e-commerce company aims to establish an Amazon.com business model within the region. They aim to achieve this by taking advantage of the untapped online consumer market and Amazon’s weak presence here.

In recent years, Lazada has grown to be a force not to reckon with as they get acquired by China’s Alibaba in 2016 as Alibaba expands into Southeast Asia with a US$1 billion Lazada deal. Subsequently, Alibaba also boosted its stake to 83 percent in 2017 with an additional investment of US$1 billion. Then, further investment of extra US$2 billion and tapping a top executive (Ms. Lucy Peng) to run the business. This move strengthened Alibaba’s vision of taking on rivals such as tech giant Amazon in the region. The latest funding will double Alibaba’s total investment in Lazada at US$4 billion which it said will “accelerate the growth plans” and help further tie the Lazada business into Alibaba’s core e-commerce service.

Lazada and Razer also announced this month the launch of a new digital game store on the online shopping platform, offering consumers access to thousands of digital games as well as reward customers with every purchase.

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Vincent Wee
Vincent Wee
Singapore | Vincent is a dynamic and versatile marketing strategist primarily focused on digital marketing. He also has a keen passion for gaming and collecting designer toys.
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