Home Startups Circles.Life to expand overseas after raising Series C from Sequoia India

Circles.Life to expand overseas after raising Series C from Sequoia India

Posted on

- Advertisement -

Singapore mobile network operator Circles.Life has announced today that it has raised series C investment led by venture capital Sequoia India to finance its overseas expansion and to build on its digital service capabilities.

The company, which leases network from telco M1 by using a mobile virtual network operator (MVNO) model, offers cut-price mobile services and clever marketing to disrupt the telecommunication industry in Singapore.

The details on investment were not disclosed, but plans to launch in more than five countries in the next 18 months was covered in a press release. The company also claimed that it would be the first to launch a fully digital telco product in these markets. Two of the markets that have been confirmed for launch in 2019 are Taiwan in Q2 and Australia in Q3. It’s looking to invest S$50 million (US$36.9 million) on each launch.

The company had previously identified Indonesia as its first overseas market and was expected to launch in the second half of 2018, but that has yet to happen.

Introducing unlimited data and other options

Circles.Life, which started operations in June 2016, has about 5 percent of Singapore’s mobile subscriber market. In its 2+ years of existence, it has grown into a popular service provider in Singapore.

Just this week, the company pulled a marketing stunt by introducing unlimited data for S$20 (US$14.70) a month one day after announcing it was killing its 20GB for S$20 plan at the end of February.

The company has also worked with HL Assurance to introduce the Circles PhoneProtect device insurance plan for S$7 a month. The add-on option covers screen cracks, liquid damages, and door-to-door replacements.

Vincent Wee
Vincent Wee
Singapore | Vincent is a dynamic and versatile marketing strategist primarily focused on digital marketing. He also has a keen passion for gaming and collecting designer toys.


6 New Game Titles in Upcoming Lineup by GAMEVIL for 2016 and 2017

Global veteran mobile game publisher, GAMEVIL, has recently announced the launch of six new game titles for 2016 and 2017, which are ArcheAge, Alliance...

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

 Latest Stories

In brief: Artist illustrates how superheroes will look when they retire

Eddie Liu, an artist, based in Shanghai, has created a short yet beautiful series that imagines how a few of our...

Singapore’s BandLab Technologies to acquire British music publications NME and Uncut

Singapore's music tech company, BandLab Technologies, has announced its acquisition of NME and Uncut from London-based TI Media. This is a...

Google I/O features Singapore startup, BandLab

Amidst the excitement arising from the announcement at Google I/O conference last week, Singapore startup, BandLab, was featured in two of...

Philippine conglomerate JG Summit to invest US$50M in Southeast Asian startups

In its bid to grow the startup ecosystem in the region, JG Summit Holdings Inc, one of the largest listed conglomerates...

How to write better headlines [Infographic]

Writing good content is one thing, but it’s another to get that content read and ranked on search. As a content...