Home Others Technology News Spotify will soon ban ad blockers in updated Terms of Service

Spotify will soon ban ad blockers in updated Terms of Service

Posted on

- Advertisement -

Spotify is now explicitly banning advert blockers, as stated in an up-to-date Terms of Service policy released today. The new policy especially indicates that “circumventing or blocking advertisements within the Spotify Service, or creating or distributing tools designed to block ads within the Spotify Service can result in immediate termination or suspension of the account.

Spotify already takes extensive measures to limit ad blockers. In a DigiDay report from last year, a Spotify spokesperson revealed that the company has “a couple of detection measures in tracking consumption on the service to detect, investigate and cope with [artificial manipulation of streaming activity].”

After it was reported that 2 million users (approximately 2% of free Spotify users) had been avoiding advertisements with modified apps and accounts, Spotify began cracking down by using disabling accounts when they detected unusual activity. Users had received email warnings and given a chance to reactivate their accounts after uninstalling the ad-blocking software. In some cases where the problem persisted, Spotify might terminate the account.

The new Terms of Service, which go into effect on 1st March, will provide Spotify the authority to terminate accounts straight away, without warning.

The new guidelines will kick off an exciting milestone of growth for Spotify, as the service commits to constructing a podcast network with its recent acquisitions of podcast companies like Gimlet Media and Anchor. Spotify’s last earning records confirmed that the company brought in a profit for the first time in its 13-year history.

Simon Cohen
Simon Cohen
America | Simon Cohen is native New Yorker and a fan of all things tech. Apart from writing about tech, Simon spends his time in the music studio as a producer.

FEATURED READ

Here’s What to Expect at SITEX 2018 Happening at Singapore EXPO This Week!

Singapore's only Consumer Lifestyle IT Exhibition is once again happening at Singapore EXPO this week, just in time for Christmas and the festive seasons....

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

 Latest Stories

In brief: Artist illustrates how superheroes will look when they retire

Eddie Liu, an artist, based in Shanghai, has created a short yet beautiful series that imagines how a few of our...

Singapore’s BandLab Technologies to acquire British music publications NME and Uncut

Singapore's music tech company, BandLab Technologies, has announced its acquisition of NME and Uncut from London-based TI Media. This is a...

Google I/O features Singapore startup, BandLab

Amidst the excitement arising from the announcement at Google I/O conference last week, Singapore startup, BandLab, was featured in two of...

Philippine conglomerate JG Summit to invest US$50M in Southeast Asian startups

In its bid to grow the startup ecosystem in the region, JG Summit Holdings Inc, one of the largest listed conglomerates...

How to write better headlines [Infographic]

Writing good content is one thing, but it’s another to get that content read and ranked on search. As a content...