Home Startups Cool Japan Fund invests US$10M in Singapore’s lifestyle media site Clozette

Cool Japan Fund invests US$10M in Singapore’s lifestyle media site Clozette

Posted on:

READING TIME: 1 min read

- Advertisement -

Clozette announced that it had secured US$10 million in Series C funding from Cool Japan Fund, a public-private fund under the Ministry of Economy, Trade and Industry of Japan (METI) that aims to promote Japanese products and services.

Founded in 2010, Clozette is a company that focuses on editorial and user-generated content for beauty, fashion, travel, and wellness. With more than 90 employees in Southeast Asia and Japan, Clozette generates income by producing and distributing content for lifestyle brands. The company works with its network of content creators consist of more than 3,500 creators and talents with a combined social reach of more than 600 million.

The startup currently runs three sites, focusing on Southeast Asia, Japan, and Indonesia respectively. It also worked with notable brands including Estee Lauder, Shiseido, Charles & Keith, Procter & Gamble, among others.

Clozette plans to use most of the investments to scale its data-driven content and analytics platform and expand into new markets starting with Thailand. The other part of the investment will be used for the creation of a multi-lingual ‘Cool Japan Ecosystem’ that is set to launch in mid-2019. This ecosystem will enable the discovery of actionable and shoppable ‘cool’ content about Japan.

Felicia Calle
Felicia Calle
Australia | Felicia's fascination with tech began in the 90s, and she loves to update readers on the best tech deals on the internet. When she’s not writing, you’ll find her travelling around the world.

Related Reads

Featured Read

ErgoSilver : The Laptop Stand You’ve Been Waiting For

ErgoSilver is a stylish laptop stand, specially designed by Primero. It is made from premium aluminum alloy, silver anodized and sandblasted to perfection. It...

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

- Advertisement -

 Latest Stories

Ultimate guide for sending bulk emails

The ultimate power of email marketing is hard to underestimate. After all, it has an impressive ROI and shows tremendous results.

Australian HR firm, Culture Amp, secured US$82M in Sequoia China-led round

Culture Amp, an Australian employee analytics platform, has raised US$82 million in a Series E round of funding led by new...

Indonesian fintech firm, Kredivo, closed up to US$20M credit line for growth

Jakarta-headquartered fintech firm, Kredivo, and Partners for Growth V (PFG) closed a debt line of up to US$20 million to fund loans...

Logitech G213 Prodigy: a decent entry-level RGB gaming keyboard

The Logitech G213 Prodigy Gaming Keyboard is an entry-level gaming keyboard that focuses on delivering as many features as possible at a...

Linksys MR8300: Tri-band gaming router with mesh WiFi technology

Belkin-owned Linksys, being one of the leaders in the mesh WiFi market with its Velop lineup, has launched with Foxconn Interconnect Technology (FIT)...

Send this to a friend