Amidst the excitement arising from the announcement at Google I/O conference last week, Singapore startup, BandLab, was featured in two of Google’s presentations where 7,000 of the world’s top programmers gather in Mountain View, California.
The free-to-use social music platform, owned by BandLab, started in 2015 and it is a social music platform which is used by millions of creators and fans around the world to create, collaborate and share music. The app was born out of a frustration that, even though technology has increased the quality of the process in music-making, it has also made it more fragmented that ideas are easily lost when the musician should be inspired. The startup was a partner of American pop-culture magazine, Rolling Stone.
In the first presentation, BandLab was used as a creative tool by Lad In A Battle, a US-based company which uses art to cheer up children battling life-threatening illnesses. James Orrigo brings students together to cheer up a pediatric patient, bringing his favorite things to life via video, art, and music.
Video credit: Google Developers
The second was using BandLab by three artists from London, San Francisco, and Los Angeles to facilitate remote collaboration for a dance track, ‘We Need a Change.’
This feature also marks the first time a Singapore startup has been highlighted at the esteemed technology conference.
Image credit: BandLab Technologies