Home Business Advertising & Marketing Perceptions of ad personalization

Perceptions of ad personalization [Infographic]

Posted on:

Source:signs.com

READING TIME: < 1 min read

- Advertisement -

The belief that consumers want more targeted, personalized ads has become a digital advertising mantra. But this belief is not entirely true. Based on a study by signs.com, 80% of respondents considered it as an invasion of privacy when they see ads for recently discussed items.

Of course, there are also tons of studies showing that “relevant” ads increase engagement and purchasing. However, many consumers are concern over their privacy and security, and how publishers or advertisers use their data for personalization of ads, social feeds, and news results.

So how do consumers really feel about ad personalization?

The team from signs.com recently surveyed over 1,000 consumers to get insights into their understanding of ad personalization, and when they feel that such ads cross the privacy line.

Perceptions of ad personalization - Infographic
Simon Cohen
Simon Cohen
America | Simon Cohen is native New Yorker and a fan of all things tech. Apart from writing about tech, Simon spends his time in the music studio as a producer.

Related Reads

Featured Read

BenQ EL2870U: 4K HDR Gaming Monitor with Eye-care Technology (Recommended for PS4)

There are tons of monitors in the market these days, ranging from your $50 run-of-the-mill basics with a single VGA or DVI port to...

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

- Advertisement -

 Latest Stories

9 ways to use FOMO marketing to boost your business

You’re missing out if you’ve never heard of FOMO Marketing. Exactly as it sounds, this marketing technique uses customers’ FOMO — or...

SITEX 2019: Level up your experience at the augmented gaming zone

SITEX 2019 combines the best elements of gaming and technology into a whole new experience for the annual consumer lifestyle IT exhibition....

X-mini Liberty Xoundpods: Affordable true wireless audio experience

Singapore-based audio manufacturer, X-mini, known for making speakers and made famous by its award-winning portable speakers, X-mini back in 2007, is making...

In brief: Facebook can now deliver ads that are dynamically tailored to each user

Facebook is rolling out new advertising features that use machine learning to dynamically customize ads for individual users.This new feature gives advertisers...

In brief: Google Maps is adding local recommendations in ‘For You’ tab

Google Maps is piloting a new feature which sees its Local Guides providing recommendations to users. Users in select cities will see...

Send this to a friend