- Disney Plus (also known as Disney+) is intended to compete with industry leader Netflix and the various other direct-to-consumer streaming video platforms currently in use and in development.
- Disney hopes to draw customers in with lots of high-profile exclusive content and nearly every movie in Disney’s expansive library, including a number of previously hard-to-find animated features and blockbuster hits like Star Wars and Avengers: Endgame.
- The studio’s upcoming movie slate — which includes Frozen 2, Toy Story 4, Star Wars: Episode IX — The Rise of Skywalker, and the live-action remake of The Lion King — will also have exclusive streaming availability on the service, with Captain Marvel becoming the first Marvel Cinematic Universe movie not available on Netflix.
- The record-busting conclusion to Marvel’s Infinity Saga, Avengers: Endgame, won’t be available on Disney Plus at launch, but it will be there by 11 December, according to Disney’s financial reports.
- Approximately 7,000 episodes of television series and 400 to 500 movies are expected to be available on the service when it launches, including some of the aforementioned shows and films.
- Among its content will be projects tied to Disney’s Marvel, Star Wars, Pixar, and Disney-specific properties, with an overall family-friendly theme to the content.
- In keeping with Disney’s family-friendly approach to programming, there won’t be any R-rated projects available on Disney Plus, either.
- Any movies or TV series that push the boundaries of Disney’s typical PG-13 audience will be diverted to Hulu, including titles like Marvel’s Deadpool.
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