Video is a powerful medium for building your business. While text is still effective and necessary, it should be supplemented with video as much as possible. Unlike text content, video gets more attention and helps create a deeper connection with your target audience. It allows them to see you and to see your products and services in more detail, conveying information differently than text.
In recent years, there has been a rising popularity of using live video or streaming by brands and businesses. While live video is still in its early stages, brands have only recently been tapping into its potential where it helps to connect with the audience in real-time, and provide a range of different entertainment and showcase content which includes Q and A sessions, product demos, factory tours, exclusive interviews – the list just goes on.
This infographic from Switcher Studio and NowSourcing outlines a range of live-streaming stats and tips to help get your streaming strategy off the ground.