Home Startups Indonesia-based adtech startup, Pomona, secures US$3M in series A-2 round

Indonesia-based adtech startup, Pomona, secures US$3M in series A-2 round

Posted on:

READING TIME: 1 min read

- Advertisement -

Pomona, Indonesia-based omnichannel marketing and sales solutions startup, secured US$3 million in a Series A-2 round of funding led by Malaysia-based venture capital firm, Vynn Capital, supported by Ventech China and Amand Ventures. Pomona’s existing investors, Stellar Kapital and Central Capital Ventura, also took part in this round.

The startup intends to use the fresh funding to accelerate product development with the goal of becoming an end-to-end solution. The startup also has plans to expand into new markets within Southeast Asia.

Founded in 2016, Pomona facilitates digital transformation within the global consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) industry. Its software enables brands to provide cashback incentives to consumers in Indonesia and includes tools for analysis of customer engagement, offline sales conversion, and the effectiveness of marketing campaigns. This cashback mechanism engages its users with incentives for purchases at retail locations and rewards for checking in. It works by scanning a receipt with the app. The company also provides its partners with Pomona’s white-label solutions to create their own branded cashback rewards app.

The startup currently partners with more than 50 brands, which includes Unilever, Japfa, ABC President, Sosro, Frisian Flag, and Sungai Budi.

Vincent Wee
Vincent Wee
Singapore | Vincent is a dynamic and versatile marketing strategist primarily focused on digital marketing. He also has a keen passion for gaming and collecting designer toys.

Related Reads

Featured Read

Event Management Software Showdown: Cvent vs. Eventbrite vs. GEVME

As an event organizer, there is a need to be good at juggling multiple tasks under the pressure of time, while ensuring that the...

 Submit a Story

Do you have a story to share? We will help you inspire, connect, and celebrate with our thoughtfully vibrant community. Click here to find out more!

 Latest Stories

5 Reasons Why AI Chatbots Will Shape Marketing in 2020

Chatbots have been all the buzz in recent years, and you see them in abundance on Facebook Messenger. What might be the cause for...

Artist imagines what the characters from Slam Dunk would look like after 10 years

Slam Dunk is a Japanese manga series written and illustrated by artist, Takehiko Inoue, about a basketball team from Shōhoku High School...

How to maximize the mileage of your infographics [Infographic]

If you go through all the effort of creating a great infographic, you obviously also want to maximize the mileage you can...

The ultimate SEO checklist: 65 steps to achieving higher Google rankings [Infographic]

As Search Engine Optimization (SEO) professionals, we often advise our clients and stakeholders that great SEO implementation is meant to satisfy search...

Fat Heroes, an illustration of overweight comic superheroes

The fat heroes series were created in 2013 by, the Mexican-based graphic illustrator and designer, Carlos Dattoli. The Mexican artist brings a new step in geek culture...

Send this to a friend