Imagine that you have the ability to reach every one of your email subscribers as though they’re your friend. You can address your subscribers by name, provide them with messages they like, and deliver content that’s perfectly customized to their needs. As a result, they look forward to receiving emails from your brand.
The biggest takeaway here is that you can increase the effectiveness of your email campaigns with personalization.
Here’s an infographic from Post Funnel that shows how personalization can pay off your efforts.