Home Startups Nike acquires an AI startup that can predict what consumers want

Nike acquires an AI startup that can predict what consumers want

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Nike announced its purchase of Boston-based Celect, a retail predictive analytics, and demand sensing startup, as its first acquisition of the year. Founded in 2013, the startup’s AI-driven analytics platform gives retailers the ability to better predict and meet inventory needs. Celect claims to be able to increase full-price sell-through, reduce out-of-stocks, and decrease markdowns by focusing on delivering data insights after being fed a bunch of structured and unstructured retail data.

This acquisition is part of the shoe giant’s efforts to be insight-driven, data-optimized, and hyper-focused on consumer behavior, thus enabling the company to serve consumers more personally at scale.

According to Crunchbase, Celect has raised a total of $30.2 million over four rounds from investors, including August Capital, NGP Capital, and Activant Capital. 

Felicia Calle
Felicia Calle
Australia | Felicia's fascination with tech began in the 90s, and she loves to update readers on the best tech deals on the internet. When she’s not writing, you’ll find her travelling around the world.

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