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SITEX 2019: Introducing two new experiential zones to the consumer lifestyle IT exhibition

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SITEX is back this year with its 2019 edition, introducing two new zones – the Health and Wellness Zone and the Travel Tech & Portable Audio Zone. These new additions will join the Smart Home and Living, and Gaming Zones to form a more immersive and innovative space for all to experience technology in new and exciting ways. 

Jointly organized by SingEx Exhibitions and SG Tech, the consumer lifestyle IT exhibition is one of Singapore’s biggest IT event which aims to connect technology and lifestyle into a single element, offering new innovations and digital transformations to consumers.

SITEX 2019 - Event

Fondly coined as Your Digital Playground for the last 30 years, SITEX is not your average IT exhibition. Last year’s SITEX was the exhibition’s 30th edition which the organizers claimed as the biggest event yet, partnering with notable technology company like Google to bring some of the coolest technology to consumers that can make daily household chores much easier. They have also worked with VIRO Green to kickstart an eco-friendly initiative to recycle old IT gadgets.

This year, the organizers planned to push the boundaries even further by offering a more refreshed experience with elevated product offerings themed to four main lifestyle categories or Experiential Zones – Smart Home and Living, Gaming, Health and Wellness, and Travel Tech and Portable Audio.

Health and Wellness Zone – #HealthWellness

SITEX 2019 - Fight Zone
Fight Zone – an innovative and fast-paced solution to working professionals’ fitness and health needs

The new Health and Wellness zone features a wide variety of contemporary fitness gear and equipment that will pair well with any fitness regime. Imagine how you can incorporate data into your workout to increase your effectiveness and efficiency. This technology is what Fight Zone, a Muay Thai fitness studio, uses where they leverage on wearables to track and provide customers with real-time analytical data to enhance their workout.

The new zone also features Dr.stretch, the stretching specialists that teach a unique Core Balance Stretch that allows practitioners to access their core muscles to increase flexibility, reduce pain, and speed-up muscle recovery. This technique originated in the United States and was further developed in Japan by Mr. Genki Yamaguchi who worked as a trainer for Major League Baseball (MLB) team, the Boston Red Socks.

Travel Tech and Portable Audio Zone – #TravelTechPortableAudio

Back in action from its debut launch in 2018, the Travel Tech and Portable Audio Zone have been combined this year to form a more extensive range of gadgets that caters to the active individual. The large selection of product catering offers the travel nomad ways to make their commute smarter, more enjoyable, and even more environmentally sustainable. 

SITEX 2019 - TPG
TPG – offering free 12 months unlimited data and mobile-to-mobile calls with free data roaming to Malaysia and Indonesia

The latest edition of the exhibition also features TPG, Singapore’s 4th mobile operator. TPG offers free 12 months unlimited data and mobile-to-mobile calls, as well as free data roaming to Malaysia and Indonesia, to the tech-savvy travelers to use data on the move. Customers can sign up now for this unbeatable trial offer at tpgmobile.sg.

SITEX 2019 - BlueSG
BlueSG – an environmentally friendly, convenient, and affordable transport option while reducing carbon footprint

Electric car-sharing service, BlueSG, will also be participating in SITEX 2019 to showcase their electric vehicles as part of the e-mobility segment. BlueSG, currently has over 230 self-service stations island-wide, is the first 100% electric car-sharing service in the lion city to provide an environmentally friendly, convenient, and affordable transport option while reducing carbon footprint. 

SITEX 2019 - VIVO S1
VIVO S1 – sporting a gradient finish, 32MP AI selfie and features built to enhance the mobile gaming experience

Smartphone maker, VIVO, which showcased their cutting-edge V11 in last year’s SITEX, will also be participating in this year, showcasing their newly released S1, with the V15, V15 Pro and Y17 among others.

Gaming Zone – #Gaming

The revamped Gaming Zone focuses on the millennials, creating an immersive family experience and stepping into the world of mixed reality that invokes both thrill and excitement.

Apart from esports and gaming activities, for the first time, families can look forward to enjoying interactive sessions with their kids and appreciate the work of talented digital artists across multiple mediums.

Gaming enthusiasts can also look forward to an arsenal of classic games at the RetroDNA’s Free Play Zone while others can engage in East Asia Institute of Management’s (EAIM) Ultimate Digital Art & Technology Battle Arena 2019. Partnering with Wacom, Asus, Lionheart Studio & Game Design Centre, this event is a mega contest organized to showcase Singapore’s best and brightest talents in the digital sphere. Competition categories include game design, 3D modeling, and print design in fashion, and Manga art. 

Smart Home and Living Zone – #SmartHomeLiving

In collaboration with ViewQwest, Dreamcore, and more, you can expect to add a futuristic touch to your home by incorporating smart technologies that can genuinely elevate your quality of living. ViewQwest will be offering plans and products to start on your smart and savvy digital experience at home, along with the NETGEAR Orbi Smart Speaker bundle.

The NETGEAR Orbi Smart Speaker expands your Orbi WiFi Coverage and has Amazon Alexa built-in, which allows you to enjoy more WiFi in more places as well as hands-free voice control to play music, get the news, check the weather, control your smart home and more. 

SITEX 2019 - Dreamcore
Dreamcore Ghost v3 – eSports battlestation featuring the latest 3rd generation AMD Ryzen processors, 9th generation Intel Core processors and NVIDIA’s latest RTX graphics cards

Along with the innovative ISP, you can also expect to see some of the custom PCs by Dreamcore, showcasing their step-by-step process of building a PC that suits your needs.

SITEX 2019 will be happening from 28 November to 1 December 2019 at Singapore EXPO halls 5 – 6. For more information and updates about SITEX 2019, please visit the official website at http://www.sitex.com.sg/ or the social media pages.

Vincent Wee
Vincent Wee
Singapore | Vincent is a dynamic and versatile marketing strategist primarily focused on digital marketing. He also has a keen passion for gaming and collecting designer toys.

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