Wednesday, August 5, 2020

In brief: Contentstack raises US$31.5M Series A round for its headless CMS platform

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  • Contentstack, a startup that offers a headless CMS platform for enterprises, today announced that it has raised a US$31.5 million Series A round led by Insight Partners.
  • Existing investors Illuminate Ventures and GingerBread Capital also participated in this round.
  • The company says that it saw its revenue grow by 4x in the first half of 2019 compared to the same time period last year.
  • Without a baseline, that’s not exactly a meaningful number for a startup founded in 2018, of course, but sales cycles in the enterprise are notoriously long and the company does have a number of marquee customers like Shell, Walmart and Cisco.
  • The Contentstack founding team, Neha Sampat, Nishant Patel and Matthew Baier, recently sold Built.io to Software AG.
  • Sampat also noted that she believes that brands are now realizing that their customers don’t want billboards but customized experiences across channels.
  • Yet, at the same time, they often don’t know what’s working and how to get the most value out of the content they create.
  • Like most companies at the Series A stage, Contentstack says it will use the new funding to scale its sales and marketing team and build out its partner ecosystem and community around the product.
  • Sampat also commented that the company plans to expand beyond its core regions of the U.S., India and Europe by moving into the APAC region in the first half of 2020, mostly with a focus on Australia and New Zealand.
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