With increasingly more social networks looking to integrate direct, on-platform selling tools, social commerce is becoming the next major retail shift. The capacity to guide shoppers from their feeds to the actual purchase holds significant potential – and while we still have a way to go before this becomes a major shopping trend, it is slowly evolving.
Here’s an infographic by Wikibuy, where they outline a range of tips which brands can look to implement in order to align with evolving consumer expectations in regards to immediate connection and purchasing.
Just to note that it may not be the new normal as yet, but you can see it coming. These tips will help you get ready for the next big change.