33.6 C
Singapore
Tuesday, July 7, 2020
- Advertisement -

Sony invests US$400 million in Bilibili, a Chinese entertainment giant

|

|

Reading time: < 1 min read

|

|

Reading time: < 1 min read

On Thursday, Sony stated that it is investing US$400 million to secure a 4.98% stake in the Chinese giant of entertainment, Bilibili. Sony and Bilibili have agreed to pursue the field of entertainment in China, including mobile games apps, and animation.

Bilibili started as an animation site ten years ago, but it has now expanded, and it offers other categories such as user-generated music videos, e-sports, games, and documentaries. The company that boasts of 130,000,000+ users has attracted several major investors such as Tencent and Alibaba over the years.

This announcement pushed the share up of Bilibili by 7.6% in pre-market trading. Sony made this investment via its wholly-owned corporation Sony Corporation of America.

Sony said that the company is confident China is a key strategic region for the entertainment business. The majority of Bilibili users (80%) were born between 1990 and 2009, and it says that it targets China’s Gen-Z.

- Advertisement -
Felicia Calle
Felicia Calle
Australia | Felicia's fascination with tech began in the 90s, and she loves to update readers on the best tech deals on the internet. When she’s not writing, you’ll find her travelling around the world.
- Advertisement -

People also Reading

Know Your File Types and When to Use JPEG, GIF, and PNG

Image file formats are a standardized method of arranging and storing digital images. Image files are made up of digital data in one of...

TADA partners with Premier Taxi to combine private cars and taxis in its new service

Despite fierce competition in the ride-hailing industry in Singapore, the lion city’s first zero-commission ride-hailing service provider, TADA, is set to launch a new...

Never Underestimate the Power of Facebook Canvas

With nearly 2 billion active users, the social media giant has become the central hub of daily internet activity and one of the world's...
- Advertisement -
Send this to a friend