Given it’s varying controversies, many businesses hesitate to wade into TikTok and build a presence within the app.
Should your business be on TikTok? That isn’t easy to say, and it’s really up to each business to explore the potential of the app for reaching their target audience and to weigh that against their perspectives on its overall policies and processes.
However, you look at it, for those that are comfortable, there is significant potential in the app for specific audiences, and ways in which you can use short video clips to build connection. As with all trending apps, you can’t just jump in and start posting your offers – you have to understand how TikTok works, what people respond to, and how to promote your business effectively.
To help with this, TikTok has this week published a new set of fundamental pointers for brands looking to establish a TikTok presence.