ASUSRepublic of Gamers (ROG) today announces a collaboration with ACRONYM®, a leading technical apparel design agency, to create a special edition ROG Zephyrus G14 gaming laptop that melds top-of-the-line hardware with a radical new vision for what technology can be, this device is based on a design concept grounded in Errolson Hugh’s vision of a more empowered user: not just a gamer, but a thinker and a creator.
ROG x ACRONYM®
We try to break the expected relationship with a product to make the user feel more aware of the product as a tool, and make them more active and engaged with it. It’s too easy to become complacent toward the technology we use and let into our lives, and that can make us passive recipients of information, and thus less creative and less empowered.
Hugh brought in long-time collaborator, designer David Rudnick, whose studio, Terrain, is sought-after by industry leaders in fashion, music and the arts for their visionary approach to building visual systems that require a completely original aesthetic. Together, Rudnick and Hugh designed and prototyped a new design language from the ground up, including bespoke typefaces and material treatments, touching every aspect of the ROG Zephyrus G14.
This forward-thinking approach made ACRONYM® a natural design partner for the Republic of Gamers. ROG is committed to making premium gaming hardware that’s powerful enough for pro-level work and play, while also being customizable enough that every gamer can express themselves. ACRONYM®’s designs consistently embody their belief that aesthetic expression is a form of freedom. Through style, audiences can share their story, their way.
Here’s the summary of the latest release by ROG:
- Pushing the limits of engineering: The ROG ZEPHYRUS G14 ACRNM RMT01 utilizes leading-edge machining, engraving, finishing, and painting techniques
- Go anywhere. Do anything: With an 8-core AMD® Ryzen™ 9 CPU and RTX graphics, the ROG Zephyrus G14 breezes through serious multitasking and gaming
- Redefining and expanding premium gaming: The special editionROG Zephyrus G14-ACRNM RMT01 reinvents the G14 as a tool both for hardcore gamers and hardcore creators