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Thursday, April 25, 2024
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Advertising

Google’s new IP proxy test: What you need to know

Discover how Google's test of IP proxies might impact you and how to prepare for changes in internet privacy and ad targeting.

Meta to unveil the latest ad innovations at Newfronts 2024

Don’t miss Meta’s presentation at Newfronts 2024 on May 2, showcasing the future of digital advertising with AI innovations and successful strategies.

A media coalition requests a federal investigation into Google’s removal of California news links

A media coalition urges US authorities to investigate Google's blocking of California news links, alleging potential legal violations.

B2B audience targeting: Meta ads as a LinkedIn alternative

Reach ideal B2B customers on Meta Ads for a fraction of LinkedIn's cost. Use these ad creative and targeting strategies.

Google to discontinue customizers for text ads

Google Ads discontinues ad customizers for text ads. Transition to responsive search ads for better ad customization and performance.

Reddit introduces fresh ad creation features, including AI-generated headlines

Reddit rolls out new ad creation updates, including AI-generated headlines, custom asset cropping, and improved bid management.

Google steps up its game: 5.5 billion dodgy ads blocked

Google's use of generative AI in 2023 led to the blocking of 5.5 billion harmful ads, enhancing safety for users and advertisers alike.

LinkedIn introduces dynamic UTM parameters for enhanced campaign tracking

LinkedIn's new dynamic UTM parameters can revolutionize your campaign tracking with enhanced privacy and user-friendliness.