Social media platforms can help your business reach new audiences and engage current customers on a daily basis. Small businesses and non-profit organizations, on the other hand, face a different set of circumstances when it comes to social media marketing as compared to their larger counterparts, namely: lower and limited budgets, fewer employees and lesser resources.
For these digital marketers, the most significant first step towards making social media an integral component of the marketing plan may be convincing the higher management. Despite the widespread use of social media platforms for personal connections, the leadership of smaller organizations tend to questions its effectiveness as a marketing tool and whether they’ll see a return on their investment.
Underlining this, the team from Branex have put together this infographic, which outlines key statistics on the relevance of social media networks as a platform for marketing and the 5 P’s in a social media marketing context.