Molly, POP MART’s top IP, turns 15 this year! CapitaLand, in collaboration with POP MART, is throwing Molly Southeast Asia’s biggest anniversary celebration this festive period. From 11 November, celebrate the jolly season with us at 16 CapitaLand malls and immerse yourself in the magic of Molly’s jolly world. Taking the pop art world by storm, Molly’s allure is undeniable, with her signature confident pout, innocent large lake-green eyes, coupled with the mystery of the blind box unboxing experience. This year, CapitaLand’s annual festive campaign presents four themed installations across 16 CapitaLand malls islandwide.
Mr Chris Chong, CEO of Retail & Workspace (Singapore & Malaysia), CapitaLand Investment said, “We are committed to introducing innovative and trend-setting experiences that will anchor our malls as experiential lifestyle destinations for shoppers. This year, we take our partnership with Asia’s largest toy enterprise, POP MART, up a notch through the Jolly Molly Christmas campaign. This exclusive tie-up will see a number of firsts for us as we transport shoppers to a jolly wonderland of festive cheer as well as capture the hearts of pop art enthusiasts and collectors alike.”
“As a key market in the expansion of our global footprint, POP MART, in partnership with CapitaLand, is beyond excited to bring to Singapore the biggest display of the larger-than-life POP MART Molly installations across 16 locations island-wide. Shoppers in Singapore will also be the first in the world to view the spectacular showcase of Molly’s universe to celebrate her 15th anniversary – it was only made possible with the strong support from our Singapore fans, as well as working with the right local partner. Christmas is indeed a magical season and POP MART is thrilled to be a part of the festivities – making this time of the year extra special for our fans across Southeast Asia,” said Mr Justin Moon, President of POP MART International.
Endless fun this jolly month
This festive season, be (re)acquainted with Molly and discover her fantasy world with the world’s first islandwide art installation featuring Molly in four thematic backdrops based on the series – Yummy Party, One Day of Molly, Molly My Childhood and MEGA Space Molly.
Treat yourself and dig into Molly’s favourite childhood treats with the Yummy Party themed decor at Westgate, JCube, IMM, Junction 8 as well as a 9m x 10m wide photo set located in Plaza Singapura. Then get to know Molly and all her hobbies with the One Day of Molly themed decor at Bedok Mall, Bukit Panjang Plaza, Lot One and Tampines Mall. Be sure to take a wefie with Molly in front of a row of Peranakan Houses exclusive to Singapore as part of a majestic 10m x 7m outdoor grand centrepiece at Bugis Junction. Reminisce your childhood with Molly at the Molly My Childhood themed decor sets in Bugis+, Bugis Street, and SingPost Centre, then cool off from the tropical heat at the 6m x 5m wide pool with the 4.5m tall Molly at Aperia. Finally, take off to space with MEGA Space Molly at Funan with a 2m tall centrepiece featuring the coveted SPACE MOLLY Return Series with astronaut Molly dressed in a cute pastel green and pink space suit.
Deck the malls with festive AR filters
CapitaLand has elevated your photo-taking experience this year. Take a step into the dazzling world of A Jolly Molly Christmas with enchanting AR filters that will transport you and your family to a magical Christmas wonderland! Scan the QR codes near the Molly display sets at participating CapitaLand malls and create unforgettable memories as the festive decor come to life through the four thematic filters – Bubble DreamLand, Nostalgic PartyLand, Cosmic SpaceLand and Cloud Nine CandyLand.
Share your memories made with our AR filters on Instagram and tag @CapitaLandMallsSG for a chance to be one of 10 lucky winners to walk away with S$50 eCapitaVoucher each. For WeChat users, post your geotagged photos on WeChat Moments and submit a screenshot to CapitaLand Malls Official Account, for a chance to participate in our photo voting contest. The top 5 users with the most votes will win a S$50 eCapitaVoucher!
Exclusive CapitaLand shopping deals
Earn eCapitaVouchers in the Jolly Festive Cashback on weekdays from 11 November to 24 December to make the most out of your festive retail therapy.
- For every S$150 spent at 14 participating CapitaLand malls, be rewarded with a S$10 eCapitaVoucher and a Molly Character stamp.
- For every cumulative S$80 spent at Aperia and Bugis Street (including Cold Storage @ Aperia), receive a S$5 eCapitaVoucher to offset your next purchase at any CapitaLand malls.
- At Bedok Mall, Bukit Panjang Plaza, Lot One and Tampines Mall, spend S$200 to receive an additional S$5 eCapitaVoucher!
- 2 top spenders in the Jolly Festive Cashback promotion will be rewarded with a unit of MEGA Space Molly Christmas 400% each.
Molly Let’s Play! – Gamification and rewards
In addition to this amazing visual showcase, shoppers can look forward to a range of exclusive deals and promotions via the CapitaStar Rewards Games and stand to win up to S$50 eCapitaVoucher.
As part of CapitaStar’s 10th anniversary celebrations, CapitaStar members are invited to complete exciting daily tasks and actions with a gamified experience on the CapitaStar App between 11 November to 31 December to collect Molly My Childhood Series character stamps and earn STAR$, promo codes and more! CapitaStar members with all seven character stamps collected will stand a chance to win one million STAR$ (equivalent to S$1,000 worth of eCapitaVouchers). The first 100 customers to collect all of Molly’s Stamps will receive POP MART merchandise that can be redeemed at the POP MART Funan Store.
For more details, visit https://www.capitastar.com/sg/en/capitastar-app/JollyMolly.html.