Simon Cohen

Simon Cohen is a senior writer at Tech Edt. He is a native New Yorker and a fan of all things tech. Apart from writing about tech, Simon spends his time in the music studio as a producer. Before joining Tech Edt, Simon worked at Vox, The Wall Street Journal, and The Verge, overseeing consumer tech coverage.

Neuromarketing: Deciphering the cryptic language of consumer choices

Neuromarketing is a term that might sound straight out of a science fiction novel, but it's a science very much grounded in reality. In...

Charting the course: Navigating the era of electric and autonomous vehicles

Every year, the automotive industry strides further into a future that once existed only in science fiction. What once was a world filled with...

Google Analytics 4 (GA4) Part 3: Migration & reporting

Our tools must adapt and progress as we navigate the evolving digital landscapes. One such pivotal change is Google's shift from the well-known Universal...

How to secure a job in the global tech market with the rise of remote work?

As we surf the waves of the 21st century, we're witnessing the inevitable rise of a dynamic trend – remote work. It was born...

10 of the best A/B testing tools for 2023: HubSpot, Optimizely, AB Tasty and more

The digital sphere, encompassing websites, apps, and products, is the paramount platform where companies interact with their customers. This environment is dynamic and multi-layered...

Google Analytics 4 (GA4) Part 2: How to use & key features

The introduction of Google Analytics 4 (GA4) has ushered in a new era for digital marketers. With a reimagined interface, this analytical powerhouse offers...

Google Analytics 4 (GA4) Part 1: Introduction & setting up

The realm of digital marketing has been rocked again with Google's recent change. Google retired Universal Analytics in June 2023, forcing all its users...

Unravelling the secret mission tactics of James Bond and Jason Bourne for corporate success

The high-octane world of espionage, typified by iconic characters such as James Bond and Jason Bourne, is thrilling, perilous, and pulsating with excitement. It...

Steering towards a sustainable future: Are we primed for the green wave in mobility?

We're currently witnessing a pivotal turn in the dynamic dance of technology and society. We're on the brink of a transformative era, a revolution...

Power meets portability: The top 10 laptops of 2023 for every type of user

As technology advances at an unprecedented pace, the world of laptops evolves. Today's laptops serve as portable computers and gateways to immersive entertainment, sophisticated...

Redefining the business landscape with ChatGPT, the AI champion

ChatGPT, an AI powerhouse, streamlines marketing, enhances customer service, and automates tasks to fuel business growth.

Xiaomi EraClean Refrigerator Deodoriser: Elevate your refrigerator game

Discover the Xiaomi EraClean Refrigerator Deodoriser - an innovative device that keeps your fridge fresh, hygienic, and prolongs food shelf life.

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