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Simon Cohen
Simon Cohen is a senior writer at Tech Edt. He is a native New Yorker and a fan of all things tech. Apart from writing about tech, Simon spends his time in the music studio as a producer. Before joining Tech Edt, Simon worked at Vox, The Wall Street Journal, and The Verge, overseeing consumer tech coverage.
Business
Neuromarketing: Deciphering the cryptic language of consumer choices
Neuromarketing is a term that might sound straight out of a science fiction novel, but it's a science very much grounded in reality. In...
Technology
Charting the course: Navigating the era of electric and autonomous vehicles
Every year, the automotive industry strides further into a future that once existed only in science fiction. What once was a world filled with...
Business
Google Analytics 4 (GA4) Part 3: Migration & reporting
Our tools must adapt and progress as we navigate the evolving digital landscapes. One such pivotal change is Google's shift from the well-known Universal...
Business
How to secure a job in the global tech market with the rise of remote work?
As we surf the waves of the 21st century, we're witnessing the inevitable rise of a dynamic trend – remote work. It was born...
Business
10 of the best A/B testing tools for 2023: HubSpot, Optimizely, AB Tasty and more
The digital sphere, encompassing websites, apps, and products, is the paramount platform where companies interact with their customers. This environment is dynamic and multi-layered...
Business
Google Analytics 4 (GA4) Part 2: How to use & key features
The introduction of Google Analytics 4 (GA4) has ushered in a new era for digital marketers. With a reimagined interface, this analytical powerhouse offers...
Business
Google Analytics 4 (GA4) Part 1: Introduction & setting up
The realm of digital marketing has been rocked again with Google's recent change. Google retired Universal Analytics in June 2023, forcing all its users...
Business
Unravelling the secret mission tactics of James Bond and Jason Bourne for corporate success
The high-octane world of espionage, typified by iconic characters such as James Bond and Jason Bourne, is thrilling, perilous, and pulsating with excitement. It...
Technology
Steering towards a sustainable future: Are we primed for the green wave in mobility?
We're currently witnessing a pivotal turn in the dynamic dance of technology and society. We're on the brink of a transformative era, a revolution...
Editor’s Choice
Power meets portability: The top 10 laptops of 2023 for every type of user
As technology advances at an unprecedented pace, the world of laptops evolves. Today's laptops serve as portable computers and gateways to immersive entertainment, sophisticated...
Business
Redefining the business landscape with ChatGPT, the AI champion
ChatGPT, an AI powerhouse, streamlines marketing, enhances customer service, and automates tasks to fuel business growth.
Reviews
Xiaomi EraClean Refrigerator Deodoriser: Elevate your refrigerator game
Discover the Xiaomi EraClean Refrigerator Deodoriser - an innovative device that keeps your fridge fresh, hygienic, and prolongs food shelf life.
Featured
BenQ W4000i Home Theatre Projector: Unveiling cinematic brilliance in your living space
Experience vibrant, lifelike visuals with the BenQ W4000i 4K projector. Its HDR-PRO tech and 1.3x zoom ensure a stellar performance in any light setting.
DreameBot L20 Ultra: Revolutionising home cleaning in style and with convenience
In the heart of Singapore's rapid urbanisation and technological...
The ultimate guide to the best dehumidifiers in Singapore for 2023
In today's increasingly health-conscious environment, the importance of indoor...
Top mobile games pick for 2023 – so far
In 2023, the mobile gaming sector witnessed a transformative...
Top 7 water purifiers you can find in modern Singapore home in 2023
With its mesmerising blend of history and ultra-modernity, Singapore...