Roku’s Pro Series LX OLED televisions are now available exclusively on Amazon, expanding the company’s TV lineup with two premium models for viewers seeking better picture quality and gaming performance. The new televisions come in 55-inch and 65-inch sizes, with prices starting at US$1,300.
The launch follows Roku’s September introduction of its first OLED television range, marking a move beyond its established selection of more affordable QLED models. The Pro Series LX sits above the standard Pro Series OLED televisions, offering a higher refresh rate, increased brightness and additional features designed to improve the viewing experience.
Roku expands its premium television range
Roku has traditionally focused on making streaming and smart television technology accessible through competitively priced products. Its latest OLED models represent a further move into the premium television market, where picture quality, gaming features and display performance are key considerations for buyers.
The Pro Series LX OLED televisions are available in two screen sizes. The 55-inch model costs US$1,300, while the larger 65-inch version is priced at US$1,600. Both models are sold exclusively through Amazon, giving customers a single online retail channel through which to purchase the new televisions.
The LX range builds on the standard Pro Series OLED televisions introduced alongside Roku’s wider expansion into OLED technology. The standard models launched at prices starting at US$999, making them a less expensive option for customers interested in OLED displays. The LX versions cost more because of additional display capabilities and upgraded features.
Roku describes the Pro Series LX as its most advanced television range to date. The company is targeting customers who want a combination of high-quality picture performance, modern smart television features and improved gaming capabilities. The higher prices place the models in the premium category, where they compete on specifications and viewing experience rather than affordability alone.
The launch also reflects the growing importance of gaming features in the television market. High refresh rates, improved motion handling and reduced screen reflections can make a difference for viewers who regularly play games or watch fast-moving content. By incorporating these features into its newest televisions, Roku aims to appeal to customers who expect more from a television than just access to streaming services.
Higher refresh rates and improved picture quality
One of the main differences between the Pro Series LX OLED televisions and the standard Pro Series models is their refresh rate. The LX range supports a variable refresh rate of up to 144Hz, compared with 120Hz on the standard Pro Series OLED televisions.
A higher refresh rate lets a display update the image more often, potentially producing smoother motion during fast-paced gaming and other suitable content. Variable refresh rate technology can also help a television match its refresh rate to a compatible gaming device’s output, reducing visual problems such as screen tearing when supported by the connected hardware and software.
These improvements could be particularly useful for players of competitive shooters, action games and other titles featuring rapid movement. Games with complex physics and frequent on-screen changes may also benefit from smoother motion. However, the results depend on the capabilities of the connected gaming system, the game itself and its output settings.
Brightness is another area in which the LX models are designed to improve on the standard Pro Series OLED range. Roku says the newer televisions offer brighter images and a wider range of colours. These characteristics can make highlights more noticeable, and scenes appear more vivid, although the actual viewing experience depends on the content and the conditions in which the television is used.
The LX models also include an advanced polariser intended to reduce reflections on the display. Reflections from windows, lamps, and other light sources can make dark scenes hard to see, especially in brightly lit rooms. Reducing these reflections may help viewers maintain a clearer picture without needing to eliminate all surrounding light.
The combination of OLED technology, improved brightness, expanded colour reproduction, and reduced reflections is intended to deliver a more refined viewing experience. OLED displays are known for producing deep blacks through individually controlled pixels, which is a key part of their appeal. Roku’s additional enhancements aim to build on those characteristics while making the televisions suitable for different room conditions and entertainment needs.
Updated remote and familiar Roku smart features
Beyond their display specs, the Pro Series LX OLED televisions include an upgraded remote. Unlike the standard approach of using disposable or replaceable batteries, the LX remote features a rechargeable battery. It also supports hands-free voice control, letting users interact with compatible TV functions without pressing the voice button.
These additions distinguish the LX range from the standard Pro Series OLED models and are intended to make everyday use more convenient. Voice controls can be useful for searching for programmes, opening applications, or navigating supported features, though available functions depend on Roku’s software and the services you use.
Both the LX and standard Pro Series OLED televisions share a similar design. The televisions feature an ultra-thin metal bezel around the screen, with an exceptionally thin upper display bezel. The minimalist look is meant to keep attention on the picture while letting the television fit into contemporary living spaces.
The televisions run Roku OS, the company’s smart television platform. The operating system provides access to pre-installed streaming apps, letting users watch supported services without a separate streaming device. This built-in platform remains central to Roku’s television offering, bringing its streaming software directly into the hardware.
Both ranges also support Dolby Vision, HDR10+ and Dolby Atmos. Dolby Vision and HDR10+ are high dynamic range formats designed to improve the presentation of supported content through features such as enhanced contrast and colour reproduction. Dolby Atmos provides supported audio equipment and content with a more immersive sound experience, although the results depend on the connected audio setup and the material being played.
These shared features mean customers choosing between the standard Pro Series OLED and the more expensive LX models will need to decide whether the extra brightness, 144Hz variable refresh rate, reflection-reducing polariser, and upgraded remote justify the price difference.
With the Pro Series LX OLED televisions now available exclusively on Amazon, Roku offers a more advanced option for customers who want to combine streaming convenience with premium display technology. Their final appeal will depend on how the improvements perform in everyday use and whether buyers consider the additional features worth the higher cost.
