Friday, 29 August 2025
31.4 C
Singapore
33.4 C
Thailand
20.4 C
Indonesia
28.5 C
Philippines

Apple faces challenges selling Vision Pro headsets; IDC forecasts under 500,000 sales

Apple faces challenges selling Vision Pro headsets, with IDC forecasting under 500,000 sales this year due to limited content and practicality concerns.

Analysts at IDC have expressed concerns about Apple’s ability to sell more than 500,000 units of the Vision Pro this year, even with its international release. This figure is significantly lower than Apple’s initial sales projections.

International release and initial sales

The Vision Pro’s international release began on June 28 in Singapore, China, and Japan. As of today, its availability will expand to Australia, Canada, France, Germany, and the UK. Despite this, IDC informed Bloomberg that sales in the US have yet to reach 100,000 since its launch in February.

Content is critical to success

According to IDC analysts, the introduction of a more affordable version of the Vision Pro could potentially reignite consumer interest. However, the lack of content remains a significant hurdle to its commercial success. Francisco Jeronimo, vice president at IDC, stressed that the availability of content is crucial to Vision Pro’s success. As Apple expands into international markets, it is imperative to provide local content as well.

One of the most compelling reasons to get the Vision Pro is to use it as a high-tech display for watching movies and videos. Immersive videos are inspiring but require investment and participation from content producers, including studios, streaming services, and sports broadcasters. Additionally, there are questions about the Vision Pro’s practicality.

Vision Pro: Cutting-edge technology

Despite these challenges, there is no denying that the Vision Pro is cutting-edge technology. It opens up exciting possibilities for entertainment, augmented reality (AR), virtual reality (VR), and computing.

Hot this week

Chipolo unveils rechargeable Loop and Card Bluetooth trackers

Chipolo launches its first rechargeable Bluetooth trackers, the Loop and Card, offering six-month battery life and IP67 durability.

Pan-United expands with AI-powered operations management system

Pan-United expands its AI-powered AiR Digital system to transform concrete and logistics operations across Asia-Pacific.

NTT DATA and Cisco team up to drive AI-ready network transformation

NTT DATA and Cisco launch IDC study to guide enterprises in modernising networks for AI, highlighting speed, security and automation.

Google adds a shortcut to make video editing in Drive easier

Google adds a Drive shortcut for Workspace users to open and edit videos in Google Vids more easily, rolling out from 21 August.

HPE introduces agentic AI innovations for self-driving network operations

HPE enhances its Juniper Mist platform with new agentic AI features, bringing self-driving capabilities to network operations.

ChatGPT could be influencing the way people speak

A study suggests ChatGPT and similar AI tools are influencing spoken language, with AI buzzwords increasingly appearing in daily conversations.

Thinking Machines partners with OpenAI to accelerate AI adoption in Asia Pacific

Thinking Machines partners with OpenAI to expand enterprise AI adoption across Asia Pacific with training, app design, and leadership programmes.

100 women in tech power Singapore’s digital future as nation marks 60 years

Singapore honours 100 women leaders and 25 young achievers in the SG100WIT 2025 list, marking growing female impact in tech.

Synology introduces AI-powered Office Suite with new AI Console

Synology updates its Office Suite with AI-powered MailPlus, Office, and a new AI Console to boost productivity while ensuring data privacy.

Related Articles

Popular Categories