Kia Corp, the South Korean automaker, made headlines on Thursday by introducing three new electric vehicle (EV) models to cater to a broader consumer base. This move is a part of Kia’s ambitious plan to accelerate its electrification journey.
Broadening the EV range
Kia showcased two compact electric sports utility vehicles (SUVs), the EV5 and EV3, alongside an electric sedan, the EV4. This trio of EVs is the company’s latest attempt to hit the ambitious sales target of one million EVs by 2026. With various EV models on offer, priced between US$30,000 and US$80,000, Kia aims to launch these smaller EVs, with prices ranging from US$35,000 to US$50,000.
One of the highlighted models, the EV5, is scheduled to launch in South Korea in 2025. This model will be manufactured in China and South Korea, with slight variations in battery types to cater to the distinct market demands. In China, the EV5 will feature lithium-phosphate-iron (LFP) batteries, while in South Korea, the more expensive nickel-cobalt-manganese (NCM) batteries will be used. The EV5 in China boasts a maximum driving range of 720 km (447 miles) with a fast-charging feature that powers the battery from 30% to 80% capacity in merely 27 minutes.
Unique features of the Concept EV4
Amidst the array of SUVs, the Concept EV4 stands out with its sleek sedan profile, challenging the current trend of raised ride heights. The EV4’s design, curated by Kia’s chief designer Karim Habib, exhibits a blend of low nose, elongated tail, and geometric flanks, setting it apart from other vehicles in the market.
Built on Kia’s E-GMP platform, a dedicated EV architecture, the EV4 is expected to be slightly longer than a Tesla Model 3. However, unlike Tesla’s tech-heavy interior, the EV4 adopts a “shy tech” approach, focusing on essential technology and reducing digital clutter. The minimalist design and eco-conscious fabric selections like mycelium (a natural fungal thread) for cushions emphasise Kia’s shift towards a sustainable future.
A competitive move towards affordable EVs
As the EV market transitions from early adopters to a wider audience, Kia’s strategy to launch more affordable EVs comes at a pivotal time. Analysts commend this timely move, noting the growing consumer interest in price-friendly EVs. By expanding its EV range, Kia aims to meet its sales target and offer consumers a variety of choices, fostering the popularisation of electric vehicles.
The introduction of these models reflects Kia’s commitment to not only join the race for EV market share but also to contribute towards an eco-friendly automotive industry.
Learn more about Kia EV Day 2023.
