Business
Google discreetly hikes ad prices to hit financial goals
Google adjusts ad pricing discreetly, sparking debate in the marketing community. The move might influence its ongoing antitrust trial.
Business
Google Analytics 4 (GA4) Part 3: Migration & reporting
We aim to answer your key questions and concerns, diving into the intricacies of GA4 and covering aspects from initial migration to utilising advanced…
Business
Google Analytics 4 (GA4) Part 2: How to use & key features
This is a comprehensive guide that'll help you understand and use Google Analytics 4, outlining how you can utilise its features to generate the…
Business
Google Analytics 4 (GA4) Part 1: Introduction & setting up
Google Analytics 4, the latest incarnation of Google Analytics, represents a whole new generation of web analytics.
Business
The rise of AI chatbots: Bing AI, Google Bard, and ChatGPT
With the likes of Microsoft, Google, and OpenAI investing heavily in chatbot technology, it's clear that this is an area of significant interest.
Business
How did TikTok overtake Google as the new search engine?
Here's something you might be surprised to learn: TikTok has recently surpassed Google as the most popular website on the planet.
Editor’s Choice
10 of the most useful Google Chrome extensions marketers need to install now
Explore these top Google Chrome web browser extensions specially built for marketers to increase their productivity.
Business
What is Google AdSense and how to make money with it
Learn how you can monetize your site or blog with Google AdSense
Business
10 tips to improve your Google Ads’ quality score
Having a high quality score will guarantee your ads are performing well
