Business
The secrets to mastering TikTok SEO for greater reach
Understanding and mastering TikTok SEO is not just a nice-to-have skill; it's a necessity for brands.
Business
TikTok pivots to longer videos to boost creator earnings
TikTok is shifting its focus to longer videos to improve creator earnings and align with advertising models, marking a significant change in its content…
Business
TikTok introduces new metric for ad conversion insights
TikTok's new Engaged View-Through Attribution metric offers deeper insights into ad conversions, enhancing understanding of TikTok ads' impact on purchases.
Business
TikTok LIVE Fest 2023: A new era for live-stream creators
TikTok's LIVE Fest 2023 sets the stage for live-stream creators to shine, offering global recognition, rewards, and a push for live-stream commerce.
Business
Snapchat: What happened to it and its current strategy amidst the rise of TikTok
For Snapchat, the rise of TikTok posed an existential problem. How could it differentiate itself in a world where its unique selling proposition was…
Business
TikTok enhances campaign tracking with Rockerbox partnership
TikTok partners with Rockerbox to enhance campaign tracking, offering businesses deeper insights into customer journeys and improved analytics for effective marketing strategies.
Business
TikTok teams up with Salesforce Marketing Cloud
TikTok unveils a collaboration with Salesforce Marketing Cloud, streamlining ad campaign management and optimising lead engagement for advertisers.
Business
HubSpot and TikTok forge a CRM partnership for B2B lead generation
HubSpot and TikTok collaborate to enhance B2B lead generation, providing a unique integration that channels TikTok leads into HubSpot's CRM, addressing rising customer acquisition…
Business
TikTok rolls out new video series featuring advice from advertising experts
TikTok launches "Made for TikTok," a new video series featuring top advertising pros sharing tips on optimising brand strategies on the platform. Get insights…
