In a bid to redefine B2B lead generation, HubSpot and TikTok have unveiled an exclusive integration to streamline the process.
This collaboration enables businesses to channel TikTok leads directly into HubSpot’s CRM (customer relationship management) platform.
Addressing rising customer acquisition costs with fresh prospects
This collaboration comes at a crucial time, as small and medium-sized businesses (SMBs) deal with soaring customer acquisition costs.
According to HubSpot’s research, 53% of SMBs in the United States saw an uptick in customer acquisition costs between 2021 and 2022, with over a third noting an increase of 20% or more.
TikTok, a platform where over half of its US users stumble upon new brands, aims to tackle this issue uniquely.
Streamlining B2B lead capture with HubSpot-TikTok integration
The latest integration of HubSpot CRM facilitates automated lead capture from TikTok, transforming an actively engaged audience into potential high-value customers.
Karen Ng, the SVP of Product at HubSpot, highlighted the game-changing potential of merging TikTok’s discoverability with HubSpot’s robust customer platform.
“With this integration, we’re pairing the discoverability of TikTok with the power of HubSpot’s customer platform to help more businesses turn tuned-in audiences into high-value customers.”
Unveiling the mechanics of the integration
At the heart of this integration lies HubSpot’s Smart CRM, which guarantees a cohesive customer experience across teams and provides actionable insights via intelligent workflows and analytics.
Users can effortlessly link their TikTok for Business account with HubSpot, simplifying the initial setup.
Once connected, advertisers can craft lead-generation ads on TikTok that automatically channel leads into HubSpot’s Smart CRM in real-time.
This consolidates all prospects, simplifying the task for businesses to manage their sales funnel. Furthermore, businesses can interact with new leads utilising HubSpot’s Marketing Hub, and identify which campaigns yielded the best outcomes with AI-powered analytics.
While currently, the HubSpot CRM integration with TikTok is confined to the US and Canada, plans are underway to extend this service to other countries in the near future.
A rewarding offer for early adopters
For a limited period, the initial 500 advertisers integrating HubSpot CRM with TikTok will be gifted US$200 in TikTok ad credits, providing a cost-effective method to reach a new audience.
See how TikTok & @HubSpot can help supercharge your brand's performance with our new CRM partnership 👏
— TikTok for Business (@TikTokBusiness) October 26, 2023
For a limited time, we're giving $200 in TikTok ad credits to the first 500 advertisers who integrate their HubSpot CRM with TikTok.*
Learn more here: https://t.co/pxxVbA2P7w pic.twitter.com/XK4Z6Cvttf
TikTok lead generation ads proving their mettle
A recent TikTok Marketing Science Global Shopping Ad Products Study in 2022, conducted by Material, illuminated the effectiveness of TikTok’s lead generation ads.
57% of TikTok users expressed a likelihood to purchase from a business after viewing an ad, accentuating the platform’s strength in prompting consumer action.
Moreover, 69% of users acknowledged that these lead-generation ads effectively grab their attention—a crucial metric in the crowded digital advertising arena.
Quite notably, half of the surveyed users remarked that these ads don’t resemble traditional advertisements, hinting at TikTok’s success in integrating promotional content seamlessly into the user experience.
Breeding new lead generation avenues through social integration
This alliance is significant for B2B marketers wrestling with escalating customer acquisition costs. It symbolises the fusion of a highly engaged TikTok audience and HubSpot’s sturdy CRM capabilities, ushering in a novel lead generation channel that resonates with community-centric customer acquisition trends.
