Tag:
TikTok
Business
TikTok pivots to longer videos to boost creator earnings
TikTok is shifting its focus to longer videos to improve creator earnings and align with advertising models, marking a significant change in its content strategy.
Business
ByteDance scales back gaming venture with mass layoffs
ByteDance reduces its gaming division, Nuverse, amid modest performance, leading to mass layoffs and questioning the effectiveness of its strategies in the gaming industry.
Business
TikTok introduces new metric for ad conversion insights
TikTok's new Engaged View-Through Attribution metric offers deeper insights into ad conversions, enhancing understanding of TikTok ads' impact on purchases.
Business
TikTok LIVE Fest 2023: A new era for live-stream creators
TikTok's LIVE Fest 2023 sets the stage for live-stream creators to shine, offering global recognition, rewards, and a push for live-stream commerce.
Business
Snapchat: What happened to it and its current strategy amidst the rise of TikTok
For Snapchat, the rise of TikTok posed an existential problem. How could it differentiate itself in a world where its unique selling proposition was no longer unique?
Business
ByteDance’s VR unit, Pico, faces setbacks and staff reductions
ByteDance's VR unit, Pico, faces staff reductions and strategic shifts amid sluggish sales and challenging market conditions, focusing on hardware and core technology development.
Business
TikTok enhances campaign tracking with Rockerbox partnership
TikTok partners with Rockerbox to enhance campaign tracking, offering businesses deeper insights into customer journeys and improved analytics for effective marketing strategies.
Business
TikTok teams up with Salesforce Marketing Cloud
TikTok unveils a collaboration with Salesforce Marketing Cloud, streamlining ad campaign management and optimising lead engagement for advertisers.
