Sunday, 13 July 2025
27.8 C
Singapore
30 C
Thailand
19.7 C
Indonesia
28.3 C
Philippines

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Spotify has unveiled a major update to its advertising business, introducing AI-powered ads and a new programmatic ad-buying system. The announcement was made during an event in New York City on Thursday, where the company shared its latest innovations to improve advertiser reach and engagement.

A new way to buy ads with Spotify Ad Exchange

One of the biggest changes is the Spotify Ad Exchange (SAX) launch, a new programmatic advertising system. This platform allows advertisers to target Spotify’s logged-in users through real-time auctions, making ad placements more efficient and data-driven.

Spotify has partnered with major advertising platforms to power this system, including Google’s Display & Video 360, Magnite, Yahoo DSP, and Adform. The Trade Desk is also among the supported partners. According to Spotify, SAX will offer full addressability, meaning advertisers can better tailor their campaigns to reach specific audiences while benefiting from advanced measurement tools.

At first, SAX advertisers can place ads within Spotify’s audio and video and display music content in different formats. Support for podcasts is expected to be added soon. The new system will be available in several key markets, including the United States, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.

AI-powered ad creation is now available

In addition to SAX, Spotify integrates artificial intelligence into its advertising tools. This means marketers can now use generative AI to create scripts and voiceovers for their audio ads through Spotify Ads Manager. Currently, this feature is available in the U.S. and Canada.

By using AI, advertisers can streamline the process of creating engaging and high-quality audio ads. Notably, Spotify confirmed that this service will be offered at no extra cost, making it an attractive option for businesses looking to enhance their ad campaigns.

Targeting Gen Z listeners

Spotify’s latest advertising updates are designed to help brands connect with Gen Z, the platform’s key demographic. The company revealed that over 251 million Gen Z users now stream content on Spotify, making them a significant audience for advertisers.

Spotify emphasised that users engage with the platform throughout the day—not just when browsing the app. This means brands have more opportunities to reach listeners even when not looking at their screens.

With these new features, Spotify is positioning itself as a leader in digital advertising, offering advertisers innovative tools to create more engaging and effective campaigns. As AI and programmatic buying continue to shape the future of digital marketing, Spotify is making sure brands can stay ahead of the curve.

Hot this week

Google focuses AI investment on technical infrastructure to stay ahead

Google prioritises AI infrastructure with US$75B investment, aiming to stay competitive and avoid falling behind in the fast-moving AI race.

Nothing launches Phone (3) in Singapore as its first true flagship smartphone

Nothing unveils Phone (3) in Singapore, combining bold design, creative tools, and flagship performance at a retail price of S$1,199.

Huawei targets AI chip expansion in the Middle East and Southeast Asia

Huawei aims to sell AI chips in the Middle East and Southeast Asia to compete with Nvidia and grow its international market reach.

Most Asian firms overestimate cyber readiness, Commvault study finds

Commvault’s new report reveals a major gap between confidence and real-world cyber resilience in Singapore, Malaysia, and across Asia.

How will AI integration transform industries in 2025?

AI is transforming industries in 2025 through innovation, efficiency, and new business models. Explore key tech investments, sector impacts, and future trends.

OpenAI preparing to launch AI-powered web browser to rival Chrome

OpenAI plans to launch a new AI-powered web browser, aiming to transform the browsing experience using ChatGPT technology.

Singapore to get Huawei’s 480kW ultra-fast EV charger by the end of 2025

Huawei brings 480kW ultra-fast EV charger to Singapore by late 2025, slashing charge times and boosting support for commercial vehicles.

Samsung, Google, and Qualcomm share their vision for where mobile AI is heading

Samsung, Google, and Qualcomm share how mobile AI will become more helpful, personal, and invisible in your everyday life.

Razer unveils DeathAdder V4 Pro with pro-level features and ultra-lightweight design

Razer’s DeathAdder V4 Pro lands with 8000Hz wireless polling, a lighter design, and esports-level precision for serious gamers.

Related Articles

Popular Categories