Thursday, 18 September 2025
31 C
Singapore
32.7 C
Thailand
25 C
Indonesia
28.6 C
Philippines

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Spotify has unveiled a major update to its advertising business, introducing AI-powered ads and a new programmatic ad-buying system. The announcement was made during an event in New York City on Thursday, where the company shared its latest innovations to improve advertiser reach and engagement.

A new way to buy ads with Spotify Ad Exchange

One of the biggest changes is the Spotify Ad Exchange (SAX) launch, a new programmatic advertising system. This platform allows advertisers to target Spotify’s logged-in users through real-time auctions, making ad placements more efficient and data-driven.

Spotify has partnered with major advertising platforms to power this system, including Google’s Display & Video 360, Magnite, Yahoo DSP, and Adform. The Trade Desk is also among the supported partners. According to Spotify, SAX will offer full addressability, meaning advertisers can better tailor their campaigns to reach specific audiences while benefiting from advanced measurement tools.

At first, SAX advertisers can place ads within Spotify’s audio and video and display music content in different formats. Support for podcasts is expected to be added soon. The new system will be available in several key markets, including the United States, Canada, Europe, Australia, New Zealand, India, Singapore, Brazil, and Mexico.

AI-powered ad creation is now available

In addition to SAX, Spotify integrates artificial intelligence into its advertising tools. This means marketers can now use generative AI to create scripts and voiceovers for their audio ads through Spotify Ads Manager. Currently, this feature is available in the U.S. and Canada.

By using AI, advertisers can streamline the process of creating engaging and high-quality audio ads. Notably, Spotify confirmed that this service will be offered at no extra cost, making it an attractive option for businesses looking to enhance their ad campaigns.

Targeting Gen Z listeners

Spotify’s latest advertising updates are designed to help brands connect with Gen Z, the platform’s key demographic. The company revealed that over 251 million Gen Z users now stream content on Spotify, making them a significant audience for advertisers.

Spotify emphasised that users engage with the platform throughout the day—not just when browsing the app. This means brands have more opportunities to reach listeners even when not looking at their screens.

With these new features, Spotify is positioning itself as a leader in digital advertising, offering advertisers innovative tools to create more engaging and effective campaigns. As AI and programmatic buying continue to shape the future of digital marketing, Spotify is making sure brands can stay ahead of the curve.

Hot this week

Data sovereignty emerges as major business risk amid global uncertainty

New research by Pure Storage and UTS shows data sovereignty has become a critical business risk, with global leaders rethinking data strategies.

Canon Singapore partners with Darren Heath to inspire creativity and community

Canon Singapore partners with racing photographer Darren Heath for a seminar and community events to inspire creativity in Singapore.

How earables are evolving into health and lifestyle assistants

Earables are evolving beyond audio, offering health tracking, translation, and navigation—shaping new opportunities across Southeast Asia.

Singapore launches world’s first index to measure design’s economic impact

Singapore launches the Design Power Index, the world’s first framework to measure design’s economic and social impact on business and society.

Rolling Stone publisher sues Google over AI summaries

Rolling Stone publisher Penske Media sues Google over AI Overviews, claiming the feature harms traffic and threatens its business.

Garmin introduces Venu 4 smartwatch in Singapore with new health and fitness features

Garmin launches Venu 4 in Singapore with advanced health, fitness, and accessibility features, priced at S$729 from 6 October 2025.

Singapore launches world’s first index to measure design’s economic impact

Singapore launches the Design Power Index, the world’s first framework to measure design’s economic and social impact on business and society.

Business China expands youth partnership with polytechnics through new MOUs

Business China partners with Singapore polytechnics to expand youth exchange and China-ready programmes at the 2025 Business China Youth Forum.

Half of Singapore workers face financial strain as demand for pay flexibility rises

Half of Singapore’s workforce is financially vulnerable, with rising demand for flexible pay and payroll teams struggling under mounting pressure.

Related Articles

Popular Categories