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Tag: Marketing

The rise of the Fractional CMO is reshaping marketing leadership in modern organisations

Explore how the rise of Fractional CMOs is transforming marketing leadership in Southeast Asia, offering companies flexible, strategic expertise without full-time costs.

HubSpot unveils Loop Marketing playbook to drive growth in AI era

HubSpot launches Loop Marketing playbook and over 200 AI updates to help businesses grow in the era of AI search and zero-click results.

Rethinking the broken funnel and the next move for B2B marketers

Why linear funnels no longer work and how B2B marketers can evolve using customer-centric, multi-touch strategies.

Snapchat introduces new app promotion tools to improve advertiser performance

Snapchat launches new app promotion tools, including Sponsored Snaps, tCPA bidding, App End Cards, and playable ads, to enhance user engagement.

ChatGPT referral traffic to websites drops by 52% in one month

ChatGPT referral traffic to websites has dropped 52% in a month, as Reddit and Wikipedia rise under OpenAI’s new citation weighting.

Instagram introduces retention metrics to help creators improve Reels performance

Instagram introduces retention and skip rate metrics for Reels, enabling creators to track viewer engagement and enhance content performance.

Honor set to launch Magic V Flip2 in China on 21 August

Honor will launch its new foldable smartphone, the Magic V Flip2, in China on 21 August with fashion-focused design features.

Speeding up success by bringing sales and marketing together

Why alignment between sales and marketing is key to driving faster, more efficient B2B growth.

Google aims to counter Apple’s Intelligence delays in the new Pixel 10 advert

Google targets Apple’s delayed AI rollout in a new Pixel 10 ad, ahead of the device’s launch on 20 August.

OpenAI reveals ChatGPT now processes 2.5 billion daily prompts

ChatGPT now processes over 2.5 billion daily prompts, as OpenAI confirms the chatbot’s rapid growth and rising global influence.

Southeast Asia’s enterprise AI evolution enters a new phase

To mark AI Appreciation Day 2025, we gathered insights from senior technology leaders across Southeast Asia to explore how enterprises are scaling AI responsibly and strategically.

impact.com releases first APAC travel report highlighting shift towards trust-based marketing

impact.com’s new APAC travel report reveals a shift in marketing focus from ads to trusted partnerships with affiliates and influencers.