Wednesday, 4 December 2024
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Tag: Marketing

InMobi Advertising recognised as top performer and mobile essential in latest sell-side platform report

InMobi Exchange named "Strong Performer" by Forrester, acknowledged as a top mobile-first SSP enabling seamless, secure, and high-quality advertising.

Salesforce unveils new AI innovations for improved productivity

Salesforce introduces new AI features in Slack and Tableau, with autonomous AI agents helping businesses boost productivity across various sectors.

Tech experts and AI innovators to gather at Tech Week Singapore 2024 in October

Tech Week Singapore 2024 brings top AI experts and innovators from OpenAI, Google, and NVIDIA to explore the future of technology and partnerships in October.

Redefining SEO: How training search engines is shaping the future of digital content

Explore how SEO evolves in the AI age, shifting from "optimisation" to "training" search engines for better digital content relevance.

Global shopping app installs rise by 61% in first half of 2024, with significant growth in APAC

Global shopping app installs increased by 61% in the first half of 2024, with the APAC region leading growth, according to Adjust's latest report.

Samsung teams up with Marimekko for limited-edition Galaxy accessories

Samsung partners with Marimekko for limited-edition Galaxy accessories, available only in Nordic markets.

Direct mail emerges as the leading tool for audience targeting

Direct mail's precise targeting boosts campaign effectiveness and integrates smoothly with digital strategies, becoming a top marketer advantage.

New study underscores the power of customer promises and introduces sponsored newsletters for B2B marketers

Explore how LinkedIn's new sponsored newsletters and Customer Promises significantly enhance B2B marketing effectiveness, offering marketers a robust tool to boost brand visibility and market share.

17LIVE to launch innovative live commerce service to facilitate cross-border sales in Asia

Launching on 19 August 2024, "HandsUP Crossborder" by 17LIVE will connect businesses with top KOLs in Asia to streamline cross-border e-commerce.

impact.com launches new customer referral solution

impact.com launches impact.com/advocate, a new platform that enables brands to engage customers and build scalable, authentic partnerships through customised referral programs.

The smartphone market sees continued growth, and Samsung leads the way

The global smartphone market grew 12% in Q2 2024, with Samsung leading at 18% market share, followed by Apple and Xiaomi.

Asia-Pacific leads in global AI integration, poised for structural evolution

Adobe's report underscores Asia-Pacific's leadership in AI adoption, detailing significant upcoming organisational changes to enhance AI integration and application.