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Tag: Marketing
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Data complexity: The rising sophistication of digital ad targeting
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business
How businesses can leverage location-based marketing
For business owners, coming up with ways to build your brand is critical. Often, smaller firms have more niche audiences, so their strategies have to be...
How to write social ads that users will actually enjoy clicking?
Social media used to be a virtual hub solely for documenting our personal lives and connecting with our inner circle. But over the past...
How to personalize your messaging to convert customers
Whether it's through email, text messages or push notifications, businesses are now able to message and interact with customers in a wide range of...
Tips to take your startup to the next level
A survey carried out by the US Bureau of Labor Statistics identified that 20 percent of startups fail during the first two years of...
