Browsing Tag
Marketing
118 posts
Data complexity: The rising sophistication of digital ad targeting
The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business
How businesses can leverage location-based marketing
For business owners, coming up with ways to build your brand is critical. Often, smaller firms have more niche audiences,…
How to write social ads that users will actually enjoy clicking?
Social media used to be a virtual hub solely for documenting our personal lives and connecting with our…
How to personalize your messaging to convert customers
Whether it’s through email, text messages or push notifications, businesses are now able to message and interact with…
Tips to take your startup to the next level
A survey carried out by the US Bureau of Labor Statistics identified that 20 percent of startups fail…
10 tips to improve your Google ads
Google Ads is directing the world of online advertising. For every $1 spent on Google Ads, businesses are…
14 free (and paid) online courses for digital marketing in 2021
Marketers today must be able to conduct marketing data analysis, be experienced in effective marketing copywriting, efficiently generate…
Top 8 marketing automation software for 2020
Marketing automation is the process of using technology for managing marketing processes and marketing campaigns across various channels.…
Why SEO is the key to success on the Internet?
If you want to grow your business, it’s imperative to think outside the box and find ways to…
Revisiting Earned, Owned, Paid & Shared media
If you own a website or browse the internet, you tend to hear things like “Paid, Owned, and…