Tuesday, 14 October 2025
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Tag: Marketing

Pinterest rolls out ‘Top of Search’ ads in beta across markets

Pinterest introduces ‘Top of Search’ ads in beta, boosting discovery with higher engagement and stronger retail data integration.

UAE launches BRIDGE Summit in Abu Dhabi to unite global media and entertainment leaders

UAE launches BRIDGE Summit in Abu Dhabi, the world’s largest media and entertainment platform, bringing together over 60,000 participants.

New Google Ads beta helps app marketers optimise short-term promotions

Google launches a beta feature in Ads that lets app marketers apply seasonality adjustments to Smart Bidding for short-term promotions.

Google search ranking data disrupted after removal of 100 results per page

Google’s removal of 100 results per page has disrupted ranking data in Search Console and third-party tools, leaving metrics unreliable.

StarHub introduces dynamic ad pods for live TV advertising in Singapore

StarHub launches Dynamic Ad Pods in Singapore, bringing personalised, real-time ad replacement to live broadcast TV.

The rise of the Fractional CMO is reshaping marketing leadership in modern organisations

Explore how the rise of Fractional CMOs is transforming marketing leadership in Southeast Asia, offering companies flexible, strategic expertise without full-time costs.

HubSpot unveils Loop Marketing playbook to drive growth in AI era

HubSpot launches Loop Marketing playbook and over 200 AI updates to help businesses grow in the era of AI search and zero-click results.

Rethinking the broken funnel and the next move for B2B marketers

Why linear funnels no longer work and how B2B marketers can evolve using customer-centric, multi-touch strategies.

Snapchat introduces new app promotion tools to improve advertiser performance

Snapchat launches new app promotion tools, including Sponsored Snaps, tCPA bidding, App End Cards, and playable ads, to enhance user engagement.

ChatGPT referral traffic to websites drops by 52% in one month

ChatGPT referral traffic to websites has dropped 52% in a month, as Reddit and Wikipedia rise under OpenAI’s new citation weighting.

Instagram introduces retention metrics to help creators improve Reels performance

Instagram introduces retention and skip rate metrics for Reels, enabling creators to track viewer engagement and enhance content performance.

Honor set to launch Magic V Flip2 in China on 21 August

Honor will launch its new foldable smartphone, the Magic V Flip2, in China on 21 August with fashion-focused design features.