Mobvista has announced that two of its platforms—XMP and AdsPolar—have officially been certified as Meta Business Partners in the AdTech category. This recognition marks a significant milestone for the company, reinforcing its position in advertising technology and its continued push for innovation across global digital platforms.
The Meta Business Partner programme identifies companies that consistently deliver advanced solutions and support to help businesses grow. AdTech partners go through a thorough assessment, where they must demonstrate high standards in areas such as API integration, platform performance, data security, and minimum advertising spend.
Commitment to advancing digital advertising
With this certification, XMP and AdsPolar will now gain access to Meta’s whitelisted APIs. This access allows them to roll out product innovations more quickly and give their clients a competitive edge. Advertisers using these platforms will also benefit from improved campaign support and performance, along with access to Meta’s real-time insights and resources.
Zidan Tang, Director of XMP and AdsPolar, said, “This partnership with Meta is a significant milestone. We will continue to evolve XMP and AdsPolar, collaborating closely with Meta to deliver exceptional, intelligent advertising solutions that help our clients grow their businesses globally.”
XMP is Mobvista’s cross-channel intelligent media buying platform, currently trusted by more than 500 global companies. These include businesses in the gaming, social, video, and online literature sectors. The platform offers a suite of features designed to simplify and improve digital ad campaigns. These include bulk ad creation, multi-channel campaign management, and a tagging system for efficient media operations.
By streamlining the media buying process, XMP enables advertisers to scale quickly and manage complex campaigns with ease. The platform is designed to meet the growing demand for efficiency and automation in advertising.
Helping e-commerce brands boost return on ad spend
AdsPolar is Mobvista’s advertising automation platform for e-commerce sellers. Built to serve brands using platforms like Shopify, SHOPLINE, and Shoplazza, AdsPolar brings together ad placements from Meta, Google, and TikTok. It is designed to reduce the time required to manage advertising campaigns by as much as 90 percent.
Using AI-powered tools, AdsPolar helps users create, manage, and optimise their ad creatives and campaigns. The platform also includes advanced data analytics features, which help e-commerce businesses make better-informed decisions. According to Mobvista, AdsPolar users can achieve up to 40 percent improvement in their return on ad spend (ROAS), thanks to the platform’s automation and performance-focused features.
What the Meta partnership means for users
As part of the Meta Business Partner programme, users of XMP and AdsPolar can expect several key benefits. These include faster access to new tools and updates from Meta, expert support for campaign optimisation, and best practice guides based on Meta’s latest insights. The platforms also include safeguards to help ensure reliable ad delivery, compliance with Meta’s policies, and protection against account suspension or fraud.
With this development, Mobvista strengthens its position in the AdTech space, offering brands around the world the tools they need to manage and scale their campaigns on Meta platforms more effectively.
