At the Adobe Summit in Las Vegas, Adobe announced the private preview of its new Adobe Marketing Agent, expanding its ongoing collaboration with Microsoft. This development brings AI-powered tools into Microsoft 365 Copilot, allowing marketers to create content, generate insights, and manage projects more efficiently using familiar Microsoft applications like Teams, PowerPoint and Word.
In addition to the Adobe Marketing Agent, Adobe also introduced further progress on the Adobe Express Agent. These tools are designed to bring generative AI capabilities directly into daily workflows, allowing users to complete marketing tasks without switching platforms.
Amit Ahuja, Senior Vice President of Adobe’s Digital Experience Business, said, “Businesses are under pressure to retain a competitive edge by increasing the efficiency and productivity of their organisations. Adobe Marketing Agent and Adobe Express Agent will be an unlock for businesses, enabling marketers to access Adobe capabilities within the natural flow of work to create impactful content and drive personalisation initiatives.”
Charles Lamanna, Corporate Vice President for Business and Industry Copilot at Microsoft, added, “We are thrilled that Adobe has developed an agent for Microsoft 365 Copilot to assist marketers in creating impactful campaigns and enhancing customer experiences. This collaboration underscores our belief at Microsoft that human ingenuity will be richly augmented by Copilot and agents, tailored to meet the unique needs of every role. We look forward to our joint customers experiencing the benefits of the Adobe Marketing Agent.”
Smarter content creation and insight gathering across Microsoft 365
The Adobe Express Agent will let users generate high-quality images and visual assets through a conversational interface within Microsoft Word and PowerPoint. This allows teams to quickly design materials for social posts, whitepapers, presentations and more—without leaving the applications they already use.
Meanwhile, the Adobe Marketing Agent in Microsoft 365 Copilot is entering private preview. This tool aims to streamline complex marketing tasks like audience targeting and campaign performance tracking. Marketers will be able to access insights from Adobe Experience Platform directly within Microsoft apps, helping them refine audience segments and personalise campaigns more easily.
The agent also supports integration with Adobe Customer Journey Analytics, giving marketers the ability to generate campaign reports within PowerPoint and Word, helping improve decision-making across teams.
Additionally, the tool connects with Adobe Workfront to enhance work management. It allows users to summarise projects, track issues and access relevant content—all from within Microsoft Teams, Word or PowerPoint—boosting collaboration and visibility across teams.
The agents are powered by Adobe’s Experience Platform Agent Orchestrator, which manages and integrates agents from Adobe and third parties like Microsoft. This ensures smooth coordination of workflows and tools across different business systems.
Expanding Adobe’s content supply chain and ad creation features
These AI agents also play a key role in Adobe’s broader efforts to improve the content supply chain—the process of planning, producing, managing and measuring content for marketing campaigns. Through seamless workflows across Adobe and Microsoft platforms, marketers and creative teams can operate more efficiently without jumping between tools.
Adobe also revealed enhancements in GenStudio for Performance Marketing, a platform that allows teams to build campaign assets for B2B use cases. It now includes deeper integration with LinkedIn Ads and enables quick creation of display ads for Microsoft Advertising. This expansion helps teams manage paid campaigns while ensuring consistency with brand guidelines.
All updates reflect Adobe’s plans to drive marketing innovation using generative AI, though the company notes that forward-looking statements may be subject to changes due to various risks or market factors.
