Sunday, December 10, 2023

Digital Marketing

Microsoft Advertising enhances alert system for ad policy violations

Microsoft Advertising introduces faster email alerts for ad policy violations, providing detailed insights and suggesting an increase in non-compliance incidents.

TikTok enhances campaign tracking with Rockerbox partnership

TikTok partners with Rockerbox to enhance campaign tracking, offering businesses deeper insights into customer journeys and improved analytics for effective marketing strategies.

Google’s Performance Max gets a boost with new “Search Themes” feature

Google introduces a new "Search Themes" feature for Performance Max campaigns, offering advertisers more control and enabling the AI to identify more relevant ad placements.

Microsoft Advertising shares marketing guide for the festive season

Explore Microsoft Advertising's guide for optimising holiday campaigns, emphasising early planning, October clicks, and varied ad strategies.

Six notable updates from Microsoft Advertising on Audience Ads

Explore six updates from Microsoft Advertising on Audience Ads for optimised budgets, expanded audience reach, and diversified ad options.

TikTok introduces Creative Assistant to guide ad creation

TikTok's Creative Assistant feature simplifies ad creation, providing useful suggestions and templates to help small businesses and newcomers create engaging ads.

YouTube to roll out AI-powered tools for creators

YouTube announced a slew of AI-powered features aimed at helping creators at its recent Made on YouTube event. One significant tool is the Dream...

A retrospective look at TikTok’s key trends in SEA in 2023

As the final chapters of 2023 unfold, we find ourselves at a juncture teeming with retrospection. TikTok, the social media juggernaut, has once again...