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Saturday, July 27, 2024
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Digital Marketing

Ayudante acquires Singapore-based Sparkline, boosting tech investment

Ayudante's acquisition of Sparkline marks a pivotal development in Singapore's tech start-up ecosystem, promising increased global investments and regional growth.

Google clarifies its communication strategy in search updates

Explore why Google selectively communicates about its search updates and how understanding this can aid your long-term SEO strategy.

LinkedIn introduces dynamic UTM parameters for enhanced campaign tracking

LinkedIn's new dynamic UTM parameters can revolutionize your campaign tracking with enhanced privacy and user-friendliness.

The secrets to mastering TikTok SEO for greater reach

In a short span of time, TikTok has transformed from a fledgling app into a behemoth of the digital space. It's not just a...

Microsoft Advertising enhances alert system for ad policy violations

Microsoft Advertising introduces faster email alerts for ad policy violations, providing detailed insights and suggesting an increase in non-compliance incidents.

TikTok enhances campaign tracking with Rockerbox partnership

TikTok partners with Rockerbox to enhance campaign tracking, offering businesses deeper insights into customer journeys and improved analytics for effective marketing strategies.

Google’s Performance Max gets a boost with new “Search Themes” feature

Google introduces a new "Search Themes" feature for Performance Max campaigns, offering advertisers more control and enabling the AI to identify more relevant ad placements.

Microsoft Advertising shares marketing guide for the festive season

Explore Microsoft Advertising's guide for optimising holiday campaigns, emphasising early planning, October clicks, and varied ad strategies.