People spend countless hours on the internet daily. They might be checking the news, reading their favorite blog, checking social media, or watching videos, but the actual activity doesn’t matter because they are still online. Because of this, digital marketing is considered to be the future of marketing. Businesses need to leverage the different digital channels so they stay relevant and can compete with their competitors. This is why we will introduce you to 5 ways with which you can make digital marketing work for your business.
Take care of your website
Let’s start with if you don’t have a website, you should create one. Not having a website would mean that people cannot find you online, and they can’t get your products or services or at least get to know your brand. Your site will be like your online business card but with much more details. People will be able to get to know your company, what you are doing, how they can use your products, and much more. Based on what they see and find there, they will decide if they want to become a client of yours. So, making sure your website is well optimized is more than crucial.
If you already have a website but haven’t changed it in a while, maybe it is time to give it a makeover. If you don’t keep your site up to date, you risk having outdated information and not following the most recent trends. Like everything in marketing, the website design should be meant for customers, and people react better to specific flows or element positioning. This is why you should respect the best practices of UI and UX design and make sure your site will be attractive to users. People prefer simple flows that will lead them to the end destination without going through millions of steps.
Having a site is just the start because even if it is a gorgeous one, if you don’t optimize it with the help of SEO, then maybe no one will find it. SEO or search engine optimization is the technic you use to try to make your website rank well in any search engine’s results. Let’s say that you offer carpet cleaning services, then you would like when someone searches in Google for carpet cleaning services, your site to be one of the first ones they will see listed. To achieve this, you need to use SEO.
SEO goal is to increase your organic traffic, and the best part is that everything happens for free. You can achieve that by adding the right keywords, with the right amount and at the right places, and following the other best SEO practices. If you also decide to incorporate content marketing in your strategy, this is another chance to take advantage of SEO and optimize all of your blogs, landing pages, etc. This will give you a higher chance of being found on the search engines and gaining more visitors, and if you have done the first step of optimizing your website, turns them into new customers.
Be present on social media
Social media is a great opportunity to reach more potential customers and engage with them. The different social media platforms have so many users, and it will be a pity if you don’t take advantage of that. The goal of using social media is a bit different than your site — it is not only for you to show your products but to engage in a more meaningful way with your customers. You can let them get to know your brand better by showing them what is happening behind the scenes and maybe the people that work for you.
With social media, you can greatly increase your brand awareness and recognition. This will help with your customer engagement and loyalty because they will have one more way to engage with your brand. You can also use social media to facilitate communication between you and your customers because you can post surveys, create polls, start discussions, and answer chat messages. Engaging with customers on social media can bring you many benefits, and your brand can become better known.
Run paid acquisition campaigns
There are many different paid acquisition channels and campaigns you can run online. One of the most popular ones is PPC or pay-per-click advertisement. Again, let’s take the example of you having a carpet cleaning services business. Then if you decide to run some ads for keywords like “clean your carpet,” “carpet cleaning,” etc., you can set up a bid that will tell the search engines how much you are willing to pay for each click on your ad. When your ad is shown and someone clicks on it, you will have to spend some money, but you will also know that this person is actively looking for keywords related to your business.
Another great option is social media ads. As we mentioned, so many people spend a lot of time on social media daily. You can put your ads in between the posts or stories of people they follow when watching some reels on Instagram, videos on TikTok, or any other positioning that might fit you. As a result, you will get a lot more exposure, and the targeting options that social media platforms offer will help you target the right people.
Voice and image search optimization
Let’s face it — people are sometimes very lazy, so if you can save them some time and effort, they will be more than grateful. These two relatively new types of searches are becoming increasingly popular because they save people’s time and make their lives easier. With AI assistance like Google Assistant, Alexa, Siri, and others are effortless to say, “Alexa, check the carpet cleaning services nearby,” and get the results. This is why you should make sure you use this possibility to advertise your business with voice search.
Image search is very similar, but people look for images instead of keywords or phrases. So, they can just take a photo of a product they like and want to get for themselves but don’t know from where. They just need to run the image through Google Lens or another similar application. They can find more information about the product and where they can buy it from. If you offer physical goods is an excellent idea to find a way to use reverse image search for your products and facilitate people finding them even with a photo.
Are you convinced already?
These five digital marketing activities are just a tiny part of everything you can use to take your brand to the next level. You can use email marketing, affiliate marketing, and content marketing, run A/B tests to improve conversion, improve user experience and find new customers with ease. If you haven’t included different digital marketing activities in your marketing strategy, now is the time to do it and see the positive effect.