Google has released its Year in Search 2025 report for Singapore, offering a snapshot of what captured the nation’s attention over the past year. The data reflects how Singaporeans used Search to plan, understand and celebrate key moments during a year shaped by the country’s 60th anniversary and wider global shifts.
The year-long SG60 celebrations encouraged communities to explore new attractions and cultural experiences. Interest surged in the SG Culture Pass, which offered S$100 worth of credits for cultural activities and appeared among the year’s most searched finance topics. Related searches for SG60 vouchers also trended strongly, reflecting continued curiosity about available benefits and redemption details.
Singaporeans were equally keen to discover new places to explore with family and friends. Rainforest Wild Asia topped the City Buzz list, followed by Punggol Coast Mall and the newly refreshed Singapore Oceanarium. The popularity of these searches suggests that many residents used the milestone year to reconnect with loved ones while checking out the city’s newest attractions.
Food remained a national favourite. Searches for GastroBeats 2025 at Marina Bay featured prominently, along with new dining spots such as Paradise Hotpot and Yo-Chi. The latter quickly grew into a popular meeting point for younger visitors.
Singaporeans follow the General Elections amid economic concerns
The Singapore General Elections drew major attention, with 2.63 million citizens heading to the polls. Candidates such as Ng Chee Meng, Alexis Dang and Chee Soon Juan were among the most searched personalities as voters sought to understand the individuals contesting key seats. Searches spiked again once polling ended, with many tracking the election results closely.
Economic concerns shaped much of the search activity during the campaign period. With rising costs of living front of mind, Singaporeans looked for clarity on policies that could affect personal finances and the wider economy. The Trump Tariffs ranked among the top trending news topics, reflecting public interest in how international trade decisions could influence local conditions.
Financial planning was a recurring theme. Mortgage quote emerged as the top trending search in both the news and finance categories as home buyers sought to compare loan options. Searches for credit cards and life insurance also rose as consumers explored ways to maximise benefits and protect their long-term plans.
Pop culture remains a core part of Singapore’s search habits
Despite the global uncertainties of the year, Singaporeans continued to immerse themselves in entertainment and pop culture. Lady Gaga’s MAYHEM tour generated significant buzz, making her one of the top trending international personalities in Singapore following her only Southeast Asia stop in the city. The Phantom of the Opera also drew strong interest during its six-week run.
Streaming and television shaped viewing habits at home. The return of Squid Game featured prominently among trending TV shows, alongside Emerald Hill – The Little Nyonya Story, which continued the legacy of the 2008 drama. Audiences also turned to feel-good romances such as Bon Appétit Your Majesty and When Life Gives You Tangerines for comfort and escapism.
Cinema searches revealed a continued appetite for high-energy productions. Mission Impossible and Thunderbolts led the list of trending films, while titles such as Kpop Demon Hunters and A Minecraft Movie reflected diverse tastes spanning music-driven storytelling and family-friendly fantasy.
Ben King, Country Managing Director at Google Singapore, said the Year in Search data showed how Singaporeans used Google to navigate both everyday needs and major moments. “Google’s annual Year in Search is a powerful snapshot of what mattered most to Singaporeans in the past year. From mastering new AI tools to exploring new places and seeking out the best entertainment, Search continues to be their partner in discovery,” he said. “As search patterns evolve, it has been exciting to see users make the best use of our generative AI features, such as AI Overviews and AI Mode, to get quicker, more helpful answers. We will continue to reimagine and expand what Google Search can do to ensure we provide faster, higher-quality responses for everyone.”
