TikTok rolls out new video series featuring advice from advertising experts

TikTok has unveiled a fresh video initiative offering insights and tips from advertising industry leaders. Called “Made for TikTok,” this new series is designed to help you refine your brand’s strategy on the platform.

What is the “Made for TikTok” series all about?

The “Made for TikTok” series will feature a diverse group of advertising professionals who will share their wisdom on optimising the use of TikTok for brand promotions. TikTok itself describes the initiative as:

“We’ve created Made For TikTok: Talking Creative to inspire creative professionals in the art of crafting content and campaigns that resonate with the TikTok community. Through inspirational conversations with industry leaders from creative agencies, in-house brand teams, and creator agencies, you’ll learn how to ideate, pitch, and produce TikTok-first content that not only drives commercial success but also leaves a lasting cultural impact.”

In simpler terms, the series aims to provide valuable insights into how big names in advertising leverage TikTok to connect with a broader audience.

Who’s featured in the first episode?

The inaugural episode stars Matt Ian, Chief Creative Officer at Deutsch LA. Ian led the creative team behind Taco Bell’s “Anti-Hero” campaign. You could glean some worthwhile tips and ideas for your TikTok marketing strategy by tuning in.

Where can you watch the series?

The first episode is already live and accessible. More episodes will soon be added to TikTok’s YouTube playlist, giving you a steady stream of expert advice on how to get the most out of your TikTok campaigns.

So, if you’re looking to elevate your brand’s presence on TikTok, this new series is one you won’t want to miss. It promises to be a treasure trove of insights from those who have already found success on the platform.