Apple appears to be preparing to unveil a new MacBook powered by its next-generation M5 chip, following a teaser posted by the company’s marketing chief, Greg Joswiak. The teaser has sparked widespread speculation that a product launch announcement is imminent, possibly later this week.
Teaser hints at a powerful new release
In a post on X, Joswiak shared a short video accompanied by the caption, “Mmmmmm… something powerful is coming.” The teaser features a MacBook-shaped silhouette forming the letter “V,” which many observers believe represents the Roman numeral for five — a nod to Apple’s upcoming M5 chip. Fans also noted that Joswiak’s caption contains five Ms, further fuelling the theory that the teaser refers to the M5.
Mmmmm… something powerful is coming. pic.twitter.com/hHDYwuisJC
— Greg Joswiak (@gregjoz) October 14, 2025
Apple has yet to confirm any official details, but the timing and style of the teaser are consistent with the company’s usual approach to product announcements. The phrase “something powerful is coming” strongly suggests a hardware update, and industry watchers widely expect that update to come in the form of a new MacBook.
New M5 chip expected to debut in October
Reports over the past few months have pointed to October as the likely timeframe for the debut of the new M5 chip. The processor is expected to deliver faster performance and improved energy efficiency compared with its predecessor, the M4, which powers the latest iPad Pro models.
According to industry insiders, the M5 chip will likely appear first in updated versions of the 14-inch MacBook Pro, the iPad Pro, and the Vision Pro headset. This move would continue Apple’s strategy of gradually rolling out its latest chips across its high-end devices before bringing them to more affordable models.
The upcoming announcement would mark Apple’s fifth-generation silicon since it began transitioning away from Intel processors in 2020. The company’s in-house chips have been praised for offering excellent performance-per-watt efficiency, allowing MacBooks to deliver strong performance while maintaining long battery life and quiet operation.
MacBook Air and higher-end models expected later
While MacBook fans are eagerly awaiting new models, those hoping for updated MacBook Air versions may have to wait a little longer. Reports indicate that refreshed MacBook Air models featuring the M5 chip are unlikely to arrive until early next year.
Similarly, higher-end configurations of the 14-inch and 16-inch MacBook Pro with more powerful M5 Pro and M5 Max chips are also expected to launch in 2026. These versions typically follow the standard M-series release, offering greater performance for professionals who rely on intensive computing power for tasks such as video editing, software development, and 3D rendering.
Apple traditionally announces new Mac hardware in late autumn, ahead of the holiday shopping season. With Joswiak’s teaser now circulating online, anticipation is building for what could be the company’s final major hardware reveal of the year.
If the speculation proves correct, Apple’s upcoming event will mark another milestone in its silicon journey — one that continues to redefine performance and efficiency standards in the personal computing market.
