At the Always Incredible Media Day during IFA 2024, ASUS introduced its latest range of AI-powered laptops, including new models from the Zenbook, Vivobook, and ExpertBook series. These devices, powered by the Intel Core Ultra 7 Processor 258V 32GB, are designed to push the boundaries of portability, performance, and artificial intelligence (AI) integration.
ASUS has incorporated AI into its latest laptops to enhance user experiences, focusing on improved performance and productivity. The new lineup includes laptops with diverse form factors and price points, making advanced AI technology accessible to a broad audience. Integrating an NPU offering up to 47 TOPS allows for impressive on-device AI functionality. Furthermore, ASUS announced that the new models will soon receive a free update enabling Copilot+ PC features, unlocking even more AI-driven capabilities.
Partnership with Intel powers new innovations
The collaboration between ASUS and Intel has been essential in developing these high-performance laptops. Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit, highlighted the impact of Intel’s processors, saying, “The powerful Intel Core Ultra processors at the heart of our latest Zenbook, Vivobook, and ExpertBook laptops deliver unmatched performance and enable a wide range of AI experiences.”
Michelle Johnston Holthaus, Intel’s executive vice president, also commented on the partnership, stating, “Together with ASUS, we’re elevating the consumer and commercial product experience with unmatched performance, extended battery life, and cutting-edge AI capabilities.”
AI-powered features for enhanced user experience
During the event, ASUS introduced several key products that reflect the future of AI-driven computing. The Zenbook S 14 and Zenbook S 16 were among the highlights, featuring ultra-slim and lightweight designs coupled with Intel Core Ultra 7 processors. These OLED laptops combine style and performance, showcasing ASUS’s commitment to advanced design and functionality. The new Zenbook S series also features exclusive Ceraluminum, durable material that comes in nature-inspired colours.
ASUS has also introduced the Vivobook S 14, a slim and sleek laptop that delivers high performance for users who need efficiency and portability. This model is equipped with Intel Core Ultra 7 processors and the Copilot+ AI feature designed to enhance productivity. In addition, ASUS unveiled the Vivobook Flip series, which includes the 14-inch and 16-inch models. These convertible laptops offer flexibility and AI-driven productivity, making them ideal for users seeking versatility.
All Zenbook and Vivobook models will include the ASUS-exclusive StoryCube application, an AI-powered tool that helps users organise their digital assets. StoryCube streamlines creative workflows by offering features such as scene categorisation and clip generation, powered by on-device AI.
ExpertBook P series boosts productivity for businesses
ASUS launched the ExpertBook P series for professionals and small businesses. This range of laptops is designed to enhance workplace productivity with its advanced AI features. The flagship ExpertBook P5 is powered by Intel Core Ultra 7 processors and features AI tools such as AI translation, noise cancellation, and meeting summaries. These features aim to improve communication and efficiency in the workplace.
The ExpertBook P series also includes the P3 and P1 models, which focus on reliability, security, and durability for diverse business environments. ASUS has incorporated McAfee+ Premium Individual Unlimited security software, available free for one year, into these devices to protect users further. Additionally, the ExpertBook P5 offers McAfee Deepfake Detector for one year in the US, UK, and Australia, providing extra security against deepfake content.
As part of its ongoing commitment to sustainability, ASUS has integrated eco-friendly materials, such as industrial recycled aluminium and steel, into the ExpertBook P series. This reflects the company’s broader goal of reducing its environmental impact while maintaining high standards of design and performance.
Availability and pricing
The ASUS Zenbook S 14 (UX5406SA-PZ267W) is available for pre-order from today and will retail at S$2,799 starting on 27 September 2024. Customers can purchase it from the ASUS Exclusive Store, ASUS Online Store, and authorised retailers.
