Business
Microsoft’s increased AI spending signals delayed returns
Microsoft's increased AI spending signals delayed returns despite slower cloud growth and rising capital expenses, aiming for long-term gains.
Business
Microsoft’s Q4 cloud revenue soars while Surface sales dip
Microsoft's Q4 2024 results show strong cloud revenue growth, while Surface and Xbox hardware sales decline. Activision Blizzard boosts gaming revenue.
Business
impact.com launches new customer referral solution
impact.com launches impact.com/advocate, a new platform that enables brands to engage customers and build scalable, authentic partnerships through customised referral programs.
Business
X reveals record engagement for the Olympics, hoping to boost ad revenue
X celebrates record-high engagement for the Olympics, offering ad opportunities despite recent revenue declines and challenges.
Business
Microsoft to make Skype ad-free in the latest update
Microsoft is making Skype ad-free, enhancing AI tools, and enabling automatic sign-in on iOS, promising a smoother user experience.
Business
IAS expands mobile support for pioneering Quality Attention product
IAS enhances its Quality Attention product with mobile in-app support, elevating ad campaign effectiveness through refined attention measurement and machine learning.
Business
Google introduces an AI tool to create menus from images
Google's new AI tool for Google Business Profiles allows you to easily create detailed menus from photos, boosting your restaurant's online presence.
Business
Google introduces enhanced reporting and AI tools for advertisers
Google is rolling out new PMax reporting and AI tools to enhance ad creation and transparency, helping advertisers create more effective ads.
Business
Perplexity introduces a new ad revenue sharing programme for publishers
Perplexity launches an ad revenue sharing programme for publishers, addressing plagiarism concerns and setting a new standard for AI content partnerships.
