Google is enhancing its advertising platforms with new features designed to boost creative results and transparency, especially for Performance Max campaigns.
These updates aim to help you create more effective ads, gain better insights into their performance, and ensure your brand’s safety across Google’s ad network.
Key updates
New reporting tools
- Conversion metrics in asset-level reporting: Now, you can see detailed conversion data for each asset in your campaigns, helping you understand what’s working and what’s not.
- YouTube video placement reporting: This feature lets you know exactly where your ads appear on YouTube, giving you more control over your placements.
- Third-party verification for brand suitability on YouTube and Display: To ensure your ads appear in appropriate contexts, Google has introduced third-party verification tools.
Enhanced AI-powered creative tools
- Expanded image editing capabilities: With new object removal and addition features, you can quickly refine your ad images directly within Google’s platform.
- Improved asset generation: Google’s AI now supports asset generation for multiple campaign types, making it easier to create high-quality ad content.
- Easier access to creative tools: You can now access all of Google’s creative tools from the “Create” menu, streamlining your ad creation process.
New partnership
- Integration with Typeface: Google has partnered with Typeface to provide seamless asset creation and implementation, allowing you to create and deploy ad assets more efficiently.
Between the lines
Google is continuing its push to leverage AI to help advertisers create more diverse and high-quality assets. These new tools also offer greater transparency into ad performance and placement, ensuring a clear understanding of your ad’s performance.
The big picture
As digital advertising grows more complex, Google is positioning itself as a one-stop shop for advertisers. By offering both creative tools and performance insights, Google aims to make the advertising process smoother and more effective for you.
