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iPhone 17 Air may launch in a stunning new blue shade you’ve never seen before

Apple may debut a subtle new light blue finish for the iPhone 17 Air, possibly shared by the Pro, launching this September.

Apple might be preparing to surprise you with a brand-new blue finish on the upcoming iPhone 17 Air – and it’s unlike anything you’ve seen from the company before.

According to a reliable tipster, Fixed Focus Digital, Apple’s rumoured iPhone 17 Air is expected to arrive with a very light blue colour that appears nearly white in certain lighting. If you enjoy subtle tones with a touch of elegance, this finish could be right up your street.

A subtle shade you may mistake for white

The new colour, while described as blue, is said to be so light that under low-light conditions, it might even appear white. This design choice is similar to Apple’s Sky Blue finish on the M4 MacBook Air – a hue so soft that many users didn’t even realise it was blue until seeing it up close.

This whisper of a colour adds to Apple’s growing interest in gentle, minimalist tones. If you’re someone who prefers understated luxury over bold and bright options, this could be the perfect aesthetic for your next iPhone.

Apple appears to be embracing subtlety more than ever. And this latest colour might become the next talking point across tech forums and social media, much like previous colour trends that sparked huge reactions – remember the gold iPhone, or the Midnight Green?

iPhone 17 Pro may also get the same stunning finish

It’s not just the iPhone 17 Air that may wear this refined colour. Reports suggest the iPhone 17 Pro could also arrive in a similarly soft blue tone.

Sources even claim this upcoming shade is “even more stunning” than the popular Sierra Blue from the iPhone 13 Pro. That’s high praise, considering how beloved Sierra Blue was by Apple fans around the world.

If the rumours are accurate, you might see both the iPhone 17 Air and the iPhone 17 Pro dressed in matching light blue outfits this year, giving you the chance to enjoy the same elegant design, no matter which model you choose.

Apple’s decision to introduce this new finish across multiple models demonstrates its commitment to design consistency and aesthetic appeal. You can expect these subtle touches to play a big role in marketing once the devices are announced.

September launch expected

As with most recent iPhone releases, Apple is expected to unveil the iPhone 17 series in September. That means you don’t have to wait too long to see this new colour in person.

Whether you’re planning to upgrade or just curious about the latest tech trends, the reveal of the iPhone 17 range could offer a fresh look at how Apple is blending design, minimalism, and innovation in its upcoming lineup.

You’ll likely hear much more about the new iPhones – including their performance, camera upgrades, and design changes – in the weeks leading up to their official launch. But for now, this new blue finish has already started to build anticipation.

Could this soft blue become the next viral colour? We’ll know soon enough, once Apple lifts the curtain in September.

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