LG is preparing to introduce a major upgrade to its large-screen OLED television range, unveiling a new 97-inch Wallpaper evo TV with improved brightness, colour performance and refresh rate. The new model, identified as the LG evo 97W7, features a next-generation OLED panel designed to deliver a more impressive viewing experience in larger living spaces and dedicated home theatres.
The television has been recognised in the CES 2027 Innovation Awards, highlighting its advanced display technology and ultra-slim design. Its specifications suggest a significant improvement over previous 97-inch OLED models, which have relied on older panel technology for several years. With peak brightness up to 4,000 nits and support for refresh rates up to 165Hz, the new television could become one of LG’s most advanced large-format OLED offerings.
The announcement comes as television manufacturers continue to explore larger OLED displays and improved picture quality. LG’s latest development also follows growing interest in more affordable, extra-large OLED televisions, although the 97W7 appears to target the premium end of the market.
A new generation of large-screen OLED technology
The LG evo 97W7 features a 97-inch 4K OLED display housed in an ultra-slim frame designed for flush wall mounting. Its appearance follows the Wallpaper TV concept, which aims to make a large television blend more naturally into a room rather than look like a traditional entertainment system.
To maintain its slim profile, LG moved the television’s processing hardware and physical connections away from the display. Instead, the model uses the company’s Zero Connect wireless technology to communicate with an external connection unit. LG describes the system as supporting lossless transmission, allowing users to enjoy high-quality audio and video without requiring conventional cables connected directly to the screen.
One of the most significant improvements is the panel’s claimed peak brightness of up to 4,000 nits. This represents a substantial step forward for LG’s 97-inch OLED displays, especially compared with earlier generations that used older panel technology.
The new screen also offers 83 per cent coverage of the BT.2020 colour gamut, indicating its ability to reproduce a broad range of colours. Reflectance is listed at just 1.1 per cent, which could help reduce distracting reflections from windows and indoor lighting. These specifications suggest that LG is focusing not only on brightness but also on colour accuracy and viewing comfort.
The improvements could bring the 97W7 closer to the performance of LG’s latest premium OLED televisions in smaller screen sizes. Previous 97-inch models have not received the same panel upgrades as some of the company’s more recent products, leaving a noticeable difference in brightness and reflection handling.
The new model could therefore address a long-standing gap in LG’s large-screen television range, giving buyers a more advanced option without sacrificing the visual appeal of the Wallpaper design.
165Hz refresh rate and advanced entertainment features
Beyond picture quality, the LG evo 97W7 adds several features to improve gaming and entertainment performance. The television supports a refresh rate of up to 165Hz and includes variable refresh rate technology.
A higher refresh rate lets the screen display more frames per second, potentially producing smoother motion during fast-paced games, sports broadcasts, and other action-heavy content. Variable refresh rate support also helps synchronise the display with compatible gaming devices, reducing screen tearing and improving overall responsiveness.
These specifications position the television as more than a large-screen option for watching films and television programmes. Its combination of a high refresh rate and advanced OLED technology could also appeal to gaming enthusiasts looking for a premium display with a particularly large viewing area.
LG has also included its Gallery+ feature, which allows the television to display artwork and visual content when it is not being used for conventional viewing. The feature is designed to make the screen function more like a digital art display, complementing the television’s wall-mounted appearance.
Audio is another part of the package. The 97W7 features a virtual 11.1.2-channel surround sound system, designed to create a more immersive listening experience without requiring a separate collection of speakers. Although the specifications do not yet detail its actual audio performance, the built-in system suggests LG intends the television to serve as a complete home entertainment solution.
The combination of a nearly 100-inch screen, wireless connectivity, high brightness and advanced audio technology makes the new model a significant addition to LG’s luxury television portfolio.
LG expands its premium television range ahead of CES 2027
The 97-inch Wallpaper evo TV is not the only high-end television appearing in LG’s CES 2027 Innovation Awards recognition. The company has also introduced the LG Signature OLED T6, a new 77-inch version of its transparent OLED television.
The transparent television continues LG’s approach to combining display technology with unconventional interior design. Unlike traditional televisions, its screen allows viewers to see objects behind the display, creating a distinctive visual effect when the television is switched on.
However, the available specifications suggest that the OLED T6 remains more limited in certain areas. It is listed with a 60Hz refresh rate, while its brightness is expected to be considerably lower than that of conventional premium OLED televisions. This suggests it will likely appeal more to buyers who want its transparent design than to those seeking the best possible picture performance.
LG has not yet announced the full specifications, pricing or release dates for the 97-inch Wallpaper evo TV. Details about its availability in different markets also remain unconfirmed.
The new OLED panel could eventually appear in other LG television models, potentially bringing improvements in brightness, colour reproduction and reflection handling to a wider range of products. However, the company has not confirmed whether it will extend this technology to additional screen sizes or television series.
For now, the 97W7 represents a promising development for buyers seeking an exceptionally large OLED display. Its combination of 4,000-nit peak brightness, 165Hz refresh rate, wireless connectivity and ultra-thin wall-mounted design suggests that LG is continuing to push the boundaries of premium home entertainment. More details are expected as the company prepares for CES 2027, where it may share more about its next-generation television range.
