Singapore-based children’s technology company myFirst has launched Insta magiBox, a voice-powered AI sticker printer that converts spoken descriptions into black-and-white illustrations for children to colour. Retailing in Singapore at S$119, the device is designed to let young users create pictures without typing or drawing, combining AI-generated artwork with physical colouring and craft activities. Beyond standalone drawings, the system incorporates illustrated storytelling, multilingual voice recognition and built-in safety filters intended to prevent inappropriate requests from generating images.
Spoken ideas become stickers and illustrated stories
Through the Voice-to-Image feature, children can describe what they want to create, such as “an octopus wearing a sailor’s hat”. The device generates an illustration from the spoken description, displays it on its 2.8-inch HD screen and prints the artwork automatically. Once printed, children can colour the illustration, add their own words or draw additional details. The finished stickers can be used to decorate notebooks, cards and other craft projects, while six built-in artistic filters offer different styles for generated artwork.
Alongside individual illustrations, the Voice-to-Story feature converts a spoken idea into an illustrated story spanning four scenes. Children can use the feature to develop a longer narrative through a sequence of AI-generated illustrations.
“AI can provide a starting point, but we want children to decide what happens next,” said G-Jay Yong, founder and CEO of myFirst. “A printed picture gives them something they can change, colour and make their own. Our approach is to give families a way to explore new technology together, with children bringing the ideas and parents taking part in the experience.”
Voice recognition, safety filters and parental access
To power its image and story generation capabilities, Insta magiBox uses a combination of AI models, with myFirst identifying Gemini and OpenAI among the underlying technologies. The company has also developed safety filters specifically for children, which check spoken prompts before generating content. When a request fails these checks, the device blocks the requested image and displays “Oops! Try another idea”, encouraging the child to provide a different description.
Yong linked the safeguards to the company’s approach to children’s use of AI. “At myFirst, we believe technology should support childhood, not consume it. We designed Insta magiBox to give children room to explore, create and express themselves, while setting clear boundaries around what it can do and how it responds to inappropriate requests.”
Voice recognition on the device supports 26 languages and language varieties, allowing children to describe their ideas without first translating them into English. Supported options include English, Mandarin, Korean, Japanese, Malay, Indonesian, Hindi, Thai, Vietnamese and Filipino.
Device setup is handled through the myFirst Circle app, after which the printer operates over Wi-Fi without needing a connected phone. Parents can use the app to view and save their children’s artwork, while an integrated History feature allows families to retrieve and reprint earlier creations.
Printing capacity and Singapore availability
According to myFirst, Insta magiBox takes 30 seconds to print an illustration after the artwork has been generated. The device supports up to 120 Voice-to-Image prints on a full charge, while each official sticker roll provides approximately 50 printed images. The company’s official sticker rolls are free of bisphenol A (BPA) and bisphenol S (BPS).
Available in Aqua Blue and Blossom Pink, the device goes on sale in Singapore from 14 October through the myFirst Official Store, Popular Bookstores and Takashimaya. Each S$119 package includes the printer, three Thermal Sticker Rolls, two Quick-Peel Sticker Rolls, two interchangeable silicone covers and a set of eight coloured marker pens. Thermal Sticker Roll refill packs contain three rolls and retail at S$14.90.
