FPT and Salesforce open ASEAN data and AI centre to support banking use cases

FPT Corporation has launched a Salesforce-focused Center of Excellence in Hanoi, developed in collaboration with Salesforce, aimed at helping financial institutions move from AI experimentation to operational deployment.

Located at FPT Tower, the facility is positioned as the first ASEAN Salesforce Center of Excellence for Data and AI Innovation. It provides a controlled environment for banks to test, refine, and deploy data-driven applications, with a focus on practical use cases across the customer lifecycle.

Focus on applied AI in financial services

The centre is designed primarily for Vietnam’s banking sector, though its scope extends to ASEAN. It showcases live use cases such as digital onboarding workflows, AI-driven financial personalisation based on spending behaviour, and predictive systems that identify customers ready for new financial products.

It also includes real-time customer intelligence capabilities that integrate interactions across channels, alongside an executive dashboard powered by Tableau to translate operational data into decision-ready insights. The aim is to reduce the gap between proof-of-concept AI projects and deployable systems within financial institutions.

FPT and Salesforce are using the centre as a joint development environment, where both companies co-develop applications and refine deployment approaches. The facility also supports training programmes on Agentforce and Data 360 to build local implementation capability.

Building delivery capacity and ecosystem readiness

FPT has expanded its Salesforce delivery footprint in Vietnam over the past decade, building a team of more than 1,000 developers and securing over 800 certifications. The company has also delivered more than 200 projects globally, including sector-specific accelerators and validated use cases for financial services.

The centre consolidates these capabilities into a single environment where institutions can test applications before scaling them across operations. This includes both technical validation and organisational readiness, particularly for workflows involving AI-assisted decision-making.

Mr. Nguyen Quoc Dong, Senior Vice President and Chief Delivery Officer at FPT Corporation, said, “Financial institutions are entering a new era where data and AI will define how institutions innovate, compete, and serve customers. Through our collaboration with Salesforce, we are helping organizations across Vietnam and ASEAN turn these technologies into meaningful transformation, from intelligent decision-making to deeply personalized customer experiences. This initiative builds on that momentum, helping accelerate the next generation of data-driven banking across the region.”

Platform integration and agentic enterprise model

Salesforce positions the centre as an extension of its platform strategy, which integrates data, applications, and AI agents within a unified system. The Agentic Enterprise model combines human workflows with automated decision systems, with the stated goal of improving productivity and customer engagement.

Paul Carvouni, Senior Vice President and General Manager, Salesforce ASEAN, said, “The Salesforce Center of Excellence with FPT is more than just a facility; it’s a launchpad for Vietnamese companies to redefine the customer journey and scale their growth. We are giving local businesses a space to move beyond experimentation to real business value by experiencing how Agentic Enterprises improve customer experiences, create higher revenue and increase productivity. By combining our platform with FPT’s expertise, we are committed to accelerating agentic transformation and driving significant business performance in the country.”

Pravar Gautam, Vice President, Alliances and Channel ASEAN at Salesforce, added that the centre gives financial institutions a controlled setting to “explore, experiment and deploy AI-driven solutions at scale,” combining Salesforce’s data and AI tools with FPT’s implementation experience.

Regional positioning and expansion potential

While the centre is anchored in Vietnam, it is intended to support broader ASEAN adoption, with use cases that can be extended to other industries beyond banking. FPT and Salesforce describe the facility as part of a wider effort to establish Vietnam as a regional hub for applied AI development.

The initiative aligns with ongoing digital transformation efforts in Vietnam’s financial sector, where data infrastructure, AI deployment, and cross-border connectivity are increasingly linked to economic development targets.