The UAE National Media Office has announced the launch of the BRIDGE Summit, a large-scale international gathering focused on media, content and entertainment. The inaugural event will take place from 8 to 10 December 2025 at the Abu Dhabi National Exhibition Centre (ADNEC). It is set to be the world’s largest meeting of industry leaders, creators and policymakers, aiming to foster partnerships, drive innovation and encourage cross-cultural exchange.
The summit will transform ADNEC’s 1.65 million square feet into six dedicated zones with seven content tracks. Organisers expect more than 60,000 participants, including producers, artists, publishers, entrepreneurs, investors, universities and research institutions. Over 400 global speakers and 300 exhibitors are confirmed, making it the biggest marketplace for media and entertainment professionals.
Seven content tracks shaping the industry’s future
BRIDGE Summit will feature more than 300 sessions, including 200 panel discussions, 50 workshops and interactive activities designed to connect talent, ideas and investment. The event’s seven content tracks will cover the full spectrum of the media and creative industries.
The Media Track will look at the evolution of newsrooms, social platforms and audience behaviour, while the Creator Economy Track will examine monetisation models, brand collaborations and platform tools. Music sessions will focus on digital production, streaming, intellectual property and the rise of AI in composition.
Gaming will take centre stage through esports arenas, virtual worlds and interactive play, while the Tech Track will highlight artificial intelligence, mixed reality and automation. The Marketing Track will explore performance advertising, consumer insights and influencer strategies, and the Picture Track will showcase advances in cinematic technology, short-form video and cross-platform storytelling.
Driving positive change through content
The UAE sees the BRIDGE Summit as a key step in strengthening its position as a hub for the global creative economy. The event aims to support the development of new narratives that promote understanding, innovation and cultural exchange. By creating an environment where policymakers, creators and industry leaders can collaborate, the summit seeks to shape the future of global media while encouraging responsible storytelling and sustainable growth.
Registration for BRIDGE Summit 2025 is now open at https://www.worldmediabridge.com/en/.
