Meta is expanding its Muse AI agent beyond consumer use with a new version aimed at small business owners. Muse for Small Business can connect to professional accounts across Meta’s platforms and integrate with a growing range of third-party business services.
Muse expands into business management
The new offering arrives just weeks after Meta introduced Muse for consumers, as the company looks to extend its AI agents into more areas of everyday work. Muse for Small Business is designed for companies that already use Meta’s professional tools to manage their social media activity, advertising and online presence.
Once connected to professional accounts, the agent can access information associated with Facebook and Instagram business and creator accounts, along with advertising accounts. This allows Muse to analyse business performance and help with tasks connected to social media and advertising campaigns.
This additional access gives the agent a broader view of how a business performs across Meta’s services. Rather than simply answering questions, Muse can use business data to identify trends, provide insights and assist with certain tasks.
Meta has already introduced other AI agents aimed at businesses that operate primarily within its own platforms. Muse for Small Business takes a broader approach by letting the agent pull information from several external services into the same workflow.
The company said the agent can now connect with services including Asana, Box, Canva, Dropbox, Figma, Granola, HighLevel, Intuit QuickBooks, Klaviyo, Lovable, Notion, Shopify, Slack, Stripe and Zoom. Business owners can choose which accounts to connect to Muse.
Third-party apps give Muse a wider role
Adding third-party integrations could let Muse work across several parts of a small company’s operations rather than focusing only on social media. By combining information from different services, the agent could help users understand financial results, sales activity, marketing campaigns, communications, and other business processes.
Meta’s suggested prompts illustrate how the company expects small business owners to use the system. One example asks Muse, “How was my business’s financial performance this month? Find any expenses that look off.”
Another example takes a broader approach, asking, “I’m underwater. What do I need to pay attention to from my email, calendar, news, etc. Can you take any of it off my plate?” The prompt reflects the possibility of using Muse as a general assistant that can bring together information from several connected services.
Meta also suggests using the agent for strategic planning. A business owner could ask Muse to analyse sales, advertising campaigns and social media activity before developing a growth plan for the following year. Such tasks could require information from several different applications, making the third-party connections an important part of the service.
The integrations also mean that Muse could potentially work with information stored outside Meta’s own platforms. For businesses using tools such as QuickBooks, Shopify, Slack, Canva or Zoom, connecting those services could give the agent more context when responding to requests.
However, the usefulness of these integrations will depend on what information a business owner chooses to make available. Connecting multiple accounts also means that users need to consider how sensitive business information is handled and what actions an AI agent may be able to perform.
Privacy and pricing remain important considerations
Giving an AI agent access to business accounts introduces many of the same privacy and security considerations associated with consumer AI assistants. Meta says Muse has multiple layers of privacy and security, but AI agents can still produce unexpected results or misunderstand instructions.
The potential consequences can be greater when an agent has access to business information and connected services. Depending on which accounts a company chooses to connect, financial records, customer information, marketing data, communications, and internal documents may all be involved.
Meta’s expansion of Muse also comes as the company increases its focus on AI services for businesses. The announcement follows Meta’s launch of a new enterprise business intended to sell its AI services to larger companies, suggesting that the company is pursuing business customers at different stages of the market.
For small businesses, Muse’s appeal will likely depend on whether combining these services reduces the manual work involved in managing day-to-day operations. The ability to ask questions across several business systems could make it easier to identify information without switching between individual applications.
Meta says Muse for Small Business will be free “for most of what people need”. However, businesses that require heavier or more intensive use may need to pay for a subscription. The company has not positioned the service as entirely free, meaning businesses will need to consider potential costs as their use of the agent increases.
The launch gives small businesses another way to experiment with AI-assisted management, while also highlighting the growing role of AI agents that can access information and services beyond a single platform.
