Friday, February 23, 2024


Meta to simplify ad targeting options

Meta announces removing and consolidating specific ad targeting options from January 15, 2024, to address sensitivity and usage issues impacting Facebook and Instagram advertisers.

Report highlights Reels on Facebook and Instagram overshadowing TikTok in view numbers

Uncover how Reels on Facebook and Instagram are outperforming TikTok in attracting views and shaping content strategies for 2024.

Meta enhances fact-checking for Threads

Meta expands its fact-checking program to Threads, enhancing efforts to combat misinformation ahead of the 2024 US Presidential Election and other global polls.

Meta introduces default encryption in Messenger

Meta rolls out default end-to-end encryption in Messenger, which enhances privacy but raises questions about balancing user safety and data protection.

Meta publishes new guide on maximising post-holiday promotions

Discover Meta's latest guide on post-holiday promotions, offering key insights and strategies for leveraging the unique Q5 period to boost sales.

Meta previews innovative AI tools for video and image creation

Meta's new AI tools for video and image creation offer groundbreaking possibilities for digital content creation, leveraging text prompts for personalised visuals.

Instagram unveils new content creation tools and improved analytics

Instagram introduces new content creation tools and analytics features, including advanced video editing, custom stickers, and improved engagement tracking, for an enhanced user experience.

Meta’s new ad-free subscription limits ad options

Meta's new €9.99 ad-free subscription for EU users unexpectedly limits their ability to run or boost ads, aligning with data privacy laws while maintaining Meta's ad-based revenue model.