Meta will change how you share videos on Facebook in the coming months. When you post a video, you can now share it as a standard video or a reel. These two options have different ways of posting and interacting. But soon, that will no longer be the case. Meta has announced that all videos on Facebook will be shared as reels.
This change will apply to personal profiles and Pages and will roll out gradually worldwide. The aim is to make creating, sharing, and finding reels on the platform easier for you. Whether you’re a casual user or a business, this change means your content will reach others in reels only.
Meta says Facebook will still support all kinds of video content—short, long, and even live videos. However, they will now be presented and shared through the reel system.
Reels will no longer be limited to 90 seconds
At present, Facebook reels have a time limit of 90 seconds. That’s going to change. Meta plans to remove the time limit, allowing you to upload longer videos as reels. This means you won’t need to worry about shortening your content if it goes over a minute and a half. You can create longer videos while still using the reel format.
This move shows that Meta is trying to bring all video experiences on Facebook under one roof. Instead of splitting content between standard videos and reels, you’ll use a single, consistent system. It’s designed to simplify video posting and keep you engaged with a format Meta has heavily promoted.
A new name for the Video tab – and a new direction
As part of the update, Facebook’s Video tab will be renamed the Reels tab. While the name changes, the type of content you see there won’t change. Facebook will still recommend videos based on what interests you—whether short clips, long-form videos, or live broadcasts. Meta wants to clarify that the name change is only about the layout and format, not the content itself.
This change follows Meta’s recent push to make Facebook more culturally relevant again. Earlier this year, CEO Mark Zuckerberg shared his aim to bring back the feel of “some OG Facebook” and increase the platform’s cultural impact. The update also aligns with Meta’s focus on mobile-first video experiences, including last year’s release of a full-screen video player on Facebook.
On Instagram, another platform owned by Meta, reels can already be up to three minutes long. With this Facebook update, Meta is aligning the two platforms more closely regarding how video content works.
So, if you’re a content creator, marketer, or someone who loves sharing clips on Facebook, expect your future videos to become reels automatically. And with no more time limits, you’ll have more freedom to express yourself – one reel at a time.
