Apple’s latest Mac launch event unveils new powerhouse chips and devices

The curtains have closed on Apple’s “Scary Fast” event, and there’s much to unpack. The tech giant introduced a series of new Macs, all equipped with the next-generation in-house chip. Suppose you missed the live stream; worry not. Here’s a summary of the key announcements.

The new M3 chip lineup steals the show

Apple’s new M3 chips were the stars of the event. These include the M3, M3 Pro, and M3 Max, and they’re a big deal for Apple. Created using a 3-nanometer process, they’re touted as the first personal computer chips to achieve this. These chips not only offer a faster CPU but also an enhanced GPU with support for advanced features like ray tracing and mesh shading.

The chip trio also introduces Dynamic Caching, a clever way to manage memory use during tasks. For those who are spec-obsessed, the M3 chips provide up to 128GB of unified memory. The flagship M3 Max packs a jaw-dropping 92 billion transistors, a 40-core GPU, and a 16-core CPU.

The 24-inch iMac gets a performance boost

Apple’s 24-inch iMac wasn’t left behind; it, too, received an M3 chip upgrade. According to Apple, this new chip doubles the performance compared to the previous M1 model. The revamped iMac boasts a 4.5K Retina display capable of displaying over 1 billion colours, Wi-Fi 6E support, and an upgraded 1080p webcam.

This powerful machine offers up to 24GB of unified memory and is available in seven different shades: green, yellow, orange, pink, purple, blue, and silver. The iMac is priced at US$1,299 for the eight-core CPU variant and US$1,499 for the 10-core version. Preorders are open now, and shipping will begin on November 7.

MacBook Pros also get an M3 overhaul

The iMac wasn’t the only device to get a facelift. Apple introduced new 14- and 16-inch MacBook Pro models with the M3 Pro or the even more powerful M3 Max chip. Both versions have a Mini LED display, a six-speaker sound system, and up to 22 hours of battery life.

Starting at US$1,999 for the 14-inch M3 Pro version and US$2,499 for the 16-inch model, these laptops are available for preorder today and will start shipping on November 7.

Say goodbye to the Touch Bar on the new entry-level MacBook Pro

In a surprising move, Apple also launched an affordable 14-inch MacBook Pro with the base M3 chip, starting at US$1,599. It replaces last year’s 13-inch M2 model and promises performance that’s up to 60% faster. However, this entry-level option has some trade-offs, such as just 8GB of RAM and only two colour choices: silver and space grey.

If you were a fan of the Touch Bar, prepare for disappointment. Apple is phasing it out, opting for physical keys instead. This budget-friendly MacBook Pro is available for preorder now, with an official release set for November 7.